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Tips for Your Next Live/Simulcast Auction

live/simulcast auction

Tips for Your Next Live/Simulcast Auction

Navigating a Live/Simulcast Auction with Ease

Live/Simulcast auctions are a fantastic way to auction off real estate, machinery, and equipment to a large group of bidders. Because of the dual bidding capabilities, bidders from around the world are able to participate in a live/simulcast auction, creating a larger bidding pool and thus a higher final bid. Now that live/simulcast auctions are becoming more popular, we wanted to provide you with some tips to help make sure that your auction stands out.

1. Market Your Live/Simulcast Auction

You need to make sure that people know your auction isn’t just a live auction! Make sure to share your auction on social media, in your newsletter, and anywhere else you want to highlight that it is both a live and online simulcast auction!

2. Invest in Quality Equipment

If you are going to have a large portion of your bidders using the simulcast livestream, make sure that you have a good camera. Nothing is more frustrating than a fuzzy image that takes a bidder’s attention away from the auction. You don’t want your technology to be the reason someone doesn’t place the highest bid.

3. Check in with Online Bidders

Before you start your auction, check in with your live bidders to make sure that everyone is comfortable with how the process will work. Make sure that the livestream is working for everyone too! Our software makes it easy to check in with online bidders by sending out an announcement to everyone at once instead of having to message each bidder individually.

good livestream camera

4. Clearly Explain the Bidding Setup

Make sure that everyone knows your auction is a live/simulcast auction before you begin. You don’t want someone to get upset that they were outbid because they didn’t realize there were online bidders halfway through the auction. Present clear information to all of your bidders and everything should go smoothly.

Live/Simulcast auctions are an incredible way to sell assets to a large group of bidders. We hope that these tips have given you some ideas for your next live/simulcast auction to make it a huge success. If you’re interested in updating your live/simulcast clerking software, contact us today for a free demo.

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How To Take Advantage of Your Auction Data

take advantage of auction data

How To Take Advantage of Your Auction Data

Software isn’t just for selling…

When you have good online auction software you get a whole lot more than just a platform to catalog and host your auctions. You also get a ton of helpful information that you can use to learn more about your users and grow your auction company. When correctly applied, you can take insights from your auction data and narrow down your target audiences of bidders and consignors, find your niche of items to sell, and determine better auction marketing techniques! Sounds pretty great doesn’t it? The information is available to you, you just have to figure out the best way to take advantage of it.

Determine Top Selling Items

You probably notice when an item you are auctioning off brings in a particularly high final bid. While different lots will bring in different levels of bids, you may start seeing trends of items that your bidders are particularly interested in bidding on that pushes up the price. Once you figure out what items your bidders are most likely to want to bid on – do whatever you can to have auctions focusing on those items! Reach out to consignors to let them know that you are especially interested in a particular type of equipment, land parcel type or size, etc. and try to get more consignments focused on those areas.

Data to Look At: Find lots that had a lot of bids from a lot of bidders.

Build Bidder Target Audiences

After determining the type of lots that your bidders are interested in buying, take a look at the information that you have about your users. Bidders are likely to have similar characteristics that will help you determine the best way to market them. You might notice that users 6, 11 and 23 have only bid on agricultural equipment and bidders 7, 24 and 32 only bid on construction equipment. And of course, you might have some bidders that will bid on anything and everything! Use this information to have specific audiences to try and target when you are setting out marketing campaigns for your different auctions.

Data to Look At: User bidding patterns and demographics

marketing target audience

Evaluate Prime Selling Times

Does the day or time of your auction impact the number of people bidding or the size of the final bidding price? Monitor your auctions and bidders to see when people tend to bid. Switch up a few of you end times or the day of the week you hold your auctions to test what results you get. Of course, the addition of proxy bidding might skew your data a bit, but it doesn’t hurt to figure out when your audience is the most engaged. For example, maybe your bidders prefer a weekend auction so that they don’t have juggle work and bidding. Hosting more of your auctions on a Saturday then would bring you more engaged bidders! Once you know when bidders want to participate, you can host auctions at a time that is more convenient for them, thus bringing in more bidders and more bids and a higher final bid!

Data to Look At: When are bids being placed (day of week & time of day)

Good online auction software won’t just provide you with a seamless platform to host your auctions, it will help you grow your company with key data insights. If you’re interested in learning more about our online auction software or want help analyzing your data, contact us here. We would love to help make your auction company more successful!

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3 Ways We Keep Your Data Safe

3 ways we keep your data safe

3 Ways We Keep Your Data Safe

Data Has Never Been Safer with Auctioneer Software

In a data and online driven world, it can be concerning when we put so much of our personal information out on the web. Emails, addresses, credit card information, birthdates, and more…how do we know that our data is being respected and kept safe? How do we know that information is not being sold for some other businesses profit? These might be just a few of the questions that you have had when thinking about the data and information that you put out on the web – and rightfully so! It seems that many companies and businesses don’t address data and what steps they are taking to keep your safe, so that’s exactly what we want to do.

1. Infrastructure Design

Our infrastructure design is one of the very first and most important ways that we keep your information and data safe. Our proactive design isolates public facing vs. private data. This means that all servers that do the actual processing of transactions, storing transactions, sending emails, databases and so on are absolutely NEVER publicly accessible – which plays a big part in the security of your data. There are many other ways that we take extra security precautions including an implementation of an SSL or Secure Sockets Layer certificate to ensure your connection to us is secure and private (to read more of why an SSL is important click here) Not only that, but another way that we strive to keep your data as safe as possible is through automated systems that block traffic from known hacker IPs.

infrastructure design

We subscribe to multiple lists that are being updated daily to ensure that we have current lists of new and previous hacker IPs. Our security measures don’t end there, believe it or not we also implement further security internally – we limit what information servers are able to communicate with others. For example, only a few servers are able to communicate with our internal secure database servers. This extra limitation is implemented on both the physical and configuration level. There are many more additional ways that our infrastructure keeps your data safe, and if you have more questions about our design and what we are actively doing to keep your data safe through our infrastructure, please reach out to us today and we would be happy to talk to you more.

2. Sensitive Data Permissions

Another way that our software’s design provides extra security is with sensitive field permissions such as lot’s reserve and bidder information. We understand that this information is sensitive for every auction company and we want to make sure that all of your data is as safe and secure as possible. So, what does that mean? For example, this means that when it comes to the ability for a user to see and access bidder information only users with admin permissions can see bidder information. This is the case for any sensitive information as well as any permissions. All data fields can only be accessed through our API or Application Programming Interface which also defines which permissions and roles are required in order to see information on a field-by-field basis keeping your information and bidders information as safe as possible.

3. Security Design Specifically for Passwords & Credit Card Information

Our software is designed with security at the top of its mind when it comes to sensitive data. For example, all passwords are salted and hashed meaning that passwords become significantly more difficult to access by an outsider – that includes us! Not only that, but all sensitive information such as credit card information is always stored on worldwide trusted external credit card gateways.

As the web is evolving there are becoming better and more secure ways to keep your data safe – we here at Auctioneer Software are constantly re-evaluating the ways that we keep your data safe and making adjustments and improvements as the opportunities arise. If you have any questions or concerns about the various ways that we are working to keep your company and bidder data safe, unshared, and secure, please contact us today. We are more than happy to talk to you more about our safe data precautions.

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How To Increase Your Audience Using Facebook Live

facebook live

How To Increase Your Audience Using Facebook Live

Build Your Social Media Following One Video At A Time

Social media is taking auction industry marketing to a new level – so much ability and power at our fingertips! Social media provides opportunities to connect with people we might never have connected with before. When it comes to your online presence, there are always new things to be learned and new features to be utilized within your campaign. Live videos are no exception. Going live with Facebook is a relatively new feature that has gained popularity across the nation on various social media platforms. Facebook live videos are not only great for your average social media presence to stream a fun experience with friends and family, but they are also a great resource for businesses to use within their marketing efforts. If you are a business and are not using live videos, read on below, and if you are a business that currently uses live videos but feels like you could improve your strategy, we can help you too!

Let us begin by exploring why Facebook live has so quickly gained popularity over the last few years. If you are an avid Facebook user, it is likely that you have seen the small “live” icon pop up on someone you follow as they begin a live streaming session. That video ends up being saved and posted to their page, so it’s possible you might have even gone back and watched an old live video of someone if you weren’t available for the initial streaming. Live videos are praised for being raw and real, they are an unedited and usually transparent way to see into someone’s life. But live Facebook videos are also a great way for businesses to connect on a much more personal note to their audience. In most cases, consumers appreciate transparency from the businesses they are buying from or working with. Transparency within your company harbors trust, builds your brand and shows integrity – all of which are great characteristics for your business to draw in a new audience as well! What other ways can you use live streams on Facebook to boost your audience?

Show off new products or services

One way to use live videos on social media is to show off new products or services that your business or company is offering. This is a great way to connect with your existing audience to let them know what is happening on the business side of your company. If people are excited about the new product or service, they will likely share it with their friends, or even recommend it via social media by sharing your video which will quickly build up your audience through referrals. In addition to building your audience through your current followers, you also can utilize paid advertising on your live streams. Facebook allows you to promote your live stream videos making it simple to get your content in front of the right people at the right time. As an auction company, you likely are consistently having new items to feature or show your following. Using Facebook live videos is a great way to show off whatever items are going to be auctioned off in your upcoming sale or sales.

facebook live products

Live stream events or get-togethers

Streaming events or company get togethers is a great way to mix in a little bit of fun to your live streaming. Depending on your business, this approach might work better than others. For example, if you run a sports store, you might host a local 5k each year to promote your business and get the community together while being active. In this case you might want to advertise that you’ll be live streaming the runners as they finish the race! This allows all of the family and friends of the runners to cheer them on from home or wherever they might be as well as get to know your business through your live video. Be sure to get creative when you start thinking about what events or get-togethers you can live stream – each industry and company is going to be different when it comes to finding what works for you!

Allow your audience to get to know your staff better

Staff live streams are a great and fun way to allow your audience to get to know your business on a more personal level. The options are endless when it comes to how you can utilize staff in your live streams. If you are a company that doesn’t mind being a little laid back, you could do a live stream of fun get-to-know you questions with each of your team members. If you want to take a more structured approach with the stream, you could put on an interactive question and answer time about a specific product or service – it would be a great idea to run a small campaign leading up to a question and answer live stream just to let people know when it’s happening so that they can have time to prepare any questions they might want to ask. Although a structured question and answer time will not provide the personal insight to your staff like get-to-know you questions would, it is still a great way for your audience to talk personally with your staff when they normally might not be able to.

company culture facebook live

Show off your company culture

We are strong advocates for showing off your company culture to your audience. What makes your business unique, fun, and different from your competitors? What makes your employees love working for your company? Those are the things that you want to show off to your audience and live streaming is a candid way to do so. For example, if you are a smaller business that brings in donuts or something to celebrate each of your employees birthdays, it would be a great idea to live stream everyone talking over their food, maybe singing happy birthday, or even going over to ask the birthday employee what the best part of turning one year older is. Of course this is just an example, there are tons of ways that you can showcase your company culture to your audience and allow them to “be a part” of your business virtually!

As you can see, there are tons of different ways that businesses can use live videos to boost their following and audience all while connecting on a deeper level with them. We hope that you are able to discover more ways that you can utilize the tools you have in front of you such as social media and live videos to help create a sense of transparency, trust, and familiarity with the people that you are trying to reach with your product and services all the while taking your social media marketing campaigns to the next level.

If you are looking for help to build up your audience through social media – contact us today! We offer marketing consultation as well as social media marketing services to take your business to the next level.

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Online Auction Tips For Your Upcoming Sales

online auction tips for your upcoming sales

Online Auction Tips For Your Upcoming Sales

Maximizing Your Auction Efforts

Online auctions open up the possibilities to sell a wide variety of items to a large audience all from the comfort of one single location – the opportunities are endless when it comes to online auctions and sales. Maybe you are new to online auctions and don’t feel that you have a good grip on how to make the most of each individual auction, or it’s possible that you’ve been doing online auctions for many years and just feel like you’re stuck in a rut of the same audience and bidders on your items. If you feel like you could use some extra help when it comes to your online auctions, we have some tips to help you maximize your auction efforts so that you can be as successful as possible in your upcoming sales.

Be Honest

This is our first and foremost tip and we would hope that it goes without saying, but just in case it does not…be honest. Running an honest business that is forward and truthful goes a long way in the auction industry. Honesty covers and runs into each and every part of your business, meaning everything from item descriptions to buyers premiums and everything in between. Your honesty will not only help build trust among your buyers, but it will also help create a sense of loyalty between each customer and your brand. Honesty within the business world might not reap immediate results, but over time, you will see the benefits of being open and truthful with your bidders and buyers.

woman holding green paper with smiley face

Provide Good Images

Quality photos of items can go a long way when it comes to your auction sales. If you don’t already have a system in place for photographing your items, we suggest sitting down and writing one out today! If you sell small and portable items and object, we suggest investing in some sort of white or solid background or canvas to set your items on while you photograph them for the sale. A solid background removes the distractions from the image and also showcases your items in a more professional way. You can find backgrounds or photography canvases for a reasonable price on places like Amazon. For example, this 6 x 9 ft backdrop screen is only about twenty dollars (without the stand and crossbar) – a small investment like this can go a long way when it comes to showing off your items in a professional light. If you only sell larger items such as equipment or machinery, it will obviously be harder to put them on a background such as this, so we suggest taking the photos in a well-lit atmosphere with minimal other surrounding objects. Try to take good quality photos that showcase each part of the image. Buyers love to be able to see the items they are bidding on, and as the seller, providing a good image for them to look at can go a long ways when it comes to seeing those bids being placed.

Write Descriptive Descriptions

Try to say that 10 times fast! We can’t – haha. Taking the time to write descriptive descriptions can make a big difference for your online auction. Because people are not able to see the items, a proper description is exactly what they need to encourage them to place a bid. Now please reference point number one here, be honest in your descriptions as always, but try your best to hit all of the important parts of each item. For example, if you are selling a pair of diamond earrings, your main title might be “Diamond Earrings” but your description should try to name the carat, type of metal that the diamonds are on, the dimensions, as well as any other relevant information you might have about the jewelry. We understand that sometimes an auctioneers knowledge is limited about the item that is being sold and we know that it isn’t always possible to list tons of details about an item, but we just want to encourage you to take the time to write up a good description that is as descriptive as possible for the buyer. That extra time can go a long way when it comes to your sales.

Specify Shipping Information

If you offer shipping options for your items, be sure to specify that information in a very prominent way. Nothing is more frustrating to a buyer who lives out of state or far away than trying to figure out if they can place a bid on an item because they do not know if shipping is available for said item. Address shipping information on each individual lot in a way that is obvious for the potential buyer. Maybe you offer shipping on items smaller than “x” size/dimension, if that is the case, then make sure that is stated on your lot page, and be sure to list your items dimensions in the lot description – this takes out the guess work for your buyers. We know that each company has different shipping rules, some might not offer shipping at all, and some might offer it for select items, but find a way that conveys this in the easiest way possible for your buyers to see and understand.

online auction tips - shipping information

Make Your Contact Information Known

Making your contact information known is SO important when it comes to your online auction. You should never make a potential buyer go on a wild goose chase in order to try and make contact with your business. We suggest putting various contact info within each auction and item lot if possible…that will make it simple if a potential buyer has a question or concern about the item to get in touch with you easily and quickly. That ease of contacting a representative within your company about an auction item very well could point them in the right direction of bidding and buying said item.

Provide Good Communication with Bidders and Lot Winners

Building off of the last point of making your contact information known, you must put a large focus on providing good communication with your bidders after contact has been made. Whether this is an inquiry about a specific item, or instructions after a bidder has won the item, do your best to be on top of communication providing them with all the details they might need. After a person has won the bidding, we suggest being quick in providing all of the information they need including shipping info, pick up times, as well as payment options. (Note: all of those things should be addressed or available BEFORE a person wins a lot – but it never hurts to reiterate them after they have won the item) Effective and good communication goes miles when it comes to your auction sales, so do your best to focus in on how you can make improvements to your auction communication.

All in all, we understand better than anyone that there are many different moving parts to running an online auction, but there are always ways to improve and make your process better, and recognizing that is the first step to maximizing your online auction efforts. We hope that you found these tips useful as you approach your upcoming sales, and would love for you to share it with your anyone who might benefit from these tips too – click the icons below to share today!

Auctioneer Software offers four different types of auction software for your business. If you are interested in learning more about our online auction software – click here, or contact us today for a free demo! We would love to talk to you more about how our software can help you streamline your auctions for a simpler way of doing business.

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How to Develop A Social Media Marketing Strategy for the Auction Industry

auctioneer social media marketing strategy

How to Develop Your Social Media Marketing Strategy for the Auction Industry

Building Your Brand and Promoting Your Auctions

Social media has become a huge part of everyday life. We turn to it for entertainment, recipes, keeping up with friends and families, and of course, shopping. Most likely your auction house has social media accounts on several of the major social platforms, but are you making them a priority when planning out your marketing strategy? It is important to build a proper social media marketing strategy to grow your brand and reach a larger audience of potential bidders and sellers.

Set Goals

It’s important that right off the bat you set measurable goals that will help you determine if your marketing efforts are paying off. Afterall, you can’t determine your ROI if you don’t know what you were aiming for! The first goal that you will probably think of is having more bidders place bids. This is a fantastic thing to aim for, but don’t forget about all of the other goals you may want to focus on. For example, maybe you really want to reach more consignors so that you can expand the number of auctions you are holding each year. Or maybe you want to increase your brand awareness or engagement. If you are new to social media marketing, start small. While you do want to dream big, it’s important to have reasonable goals when you first start out. See how your first few campaigns go and then revisit your goals based off those results.

measurable goals

Define Your Target Audience

One of the major challenges that auction houses face in their marketing strategy is pinning down a set target audience. You may be selling agricultural equipment, tool and die shop machinery, and construction equipment. Different types of people are interested in different auctions, so you need to make sure that you have specific segments to target depending on what type of auction you are promoting. This will help you reach the right people and improve the chance that they will visit an auction and bid!

Not only do you have to think about the different types of bidders you are looking to attract, you also have to consider any consignors you are trying to reach! Auction companies have to specifically target both consignors and bidders – which is double the challenge. Just as you segment out your bidder audiences, make sure you know which consignors you are trying to target with your campaigns. Using this information as well as the many social analytic platforms will help you shape your social media marketing strategy moving forward

Choose Your Platforms

Once you have determined your target audiences, figure out where their eyes are! Different demographics interact with different social media platforms. You may really like Instagram marketing, but if your target audience is all on Facebook then your campaign won’t be as effective as it could be! Focus the majority of your effort and your budget on the platform where your audience engages the most. Use the analytics tools on the different platforms to evaluate what platform your audience uses the most and then concentrate your marketing strategy on those platforms.

Create Your Content

The fun part! Now you get to decide what you will be posting out for people to see! Make sure that you pick a theme to follow across all of your posts so that you will have a cohesive brand image. Likely this will look like using your company colors and fonts when designing graphics so that people recognize your brand, but you can always pull in other elements as well. This defined brand image will help maintain a professional look and developer user’s trust in your company. Post about upcoming auctions, highlight specific lots, talk about your auctioneers and other team members, and put out calls for consignors. It’s important that you balance your ‘sales’ posts with general content that develops your brand. Your goal should be to always provide users with value when they interact with your post.

Make sure to take advantage of all the great features that each social media platform offers. Maybe you start setting up Facebook events with your auctions or use Facebook and Instagram live to give people a behind the scenes look at your auction process. You might list a few of your featured lots on Facebook Marketplace to gain attention and bring them more traffic. Take advantage of what is offered to you!

social media design

Set A Schedule

Once you have done all of your research about your target audiences and created your content you will want to set a schedule for your social media marketing campaigns. You should be routinely posting out content to keep your social profiles fresh and show that your brand is active. Users won’t trust a company that sporadically posts out content, with months between posts. Having a regular schedule will keep users anticipating your next post.

It’s also important that you figure out what time of day is the best time for you to post your content so that the maximum number of people can see it before it gets buried by the rest of the information in their news feeds. This is a helpful article that shows the best times to post on different social media platforms depending on your industry!

Paid Advertising

Your social media marketing strategy by no means needs to have a budget behind it, but it is definitely something that you will want to consider. You may want to figure out what organic results you get from your first few campaigns so help you determine the best places for paid advertising. On the other hand, if you want to get a specific auction out fast or want to drastically boost brand engagement, paid ads are a great way to quickly get results. Sit down and decide if you have the budget for paid advertising and determine if ads will align with your marketing goals.

And there you have it! A few basic steps to creating your auction house’s social media marketing strategy! Remember that you likely won’t see drastic results overnight, but as you work your social media presence will grow and you will find yourself reaching your goals! If you have any other questions about developing a social media marketing strategy in the auction industry, feel free to contact us today!

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5 Reasons to Have Your Own Auction Website

auction website

5 Reasons to Have Your Own Auction Website

How to Stand Out from Your Competitors

Has your auction company been struggling to stay ahead of the competition on a third-party provider? With so many online auction companies operating on the same platform, it can be hard to gain recognition and compete with big names. But it doesn’t have to be that way. Have you thought about branching out and building your own website? It might seem like a big step, but having your own website is the perfect way for you to stand out compared to other auction companies.

5 REASONS TO HAVE YOUR
OWN AUCTION WEBSITE

STAND OUT FROM YOUR COMPETITORS

Your Website, Your Brand

When you operate on your own website, your brand will be the first thing that people see. It won’t be buried by competitors and the third-party providers branding. On your own site bidders will be able to clearly recognize your company and start developing brand recognition. This will help them keep coming back for your future auctions.

Specialized Auction Design

No longer will your auctions look the exact same as your competitors – on your own website you will be able to customize your auctions to be bidder-friendly and have the layout that you want!

One Platform for Every Auction Type

On your own auction website, you can host every type of auction from the same place. No longer will you have to partner with different providers for your online, simulcast and multi par auctions. It’s convenient for you, and your bidders will appreciate that they don’t have to jump around to different platforms like they have to with other auction companies.

Bonus Features for Bidders

On your own platform you can provide additional value for bidders by writing a blog. Write about auction tips, insights about your industry and announce upcoming auctions. Bidders will have an additional reason to come to your site and will appreciate that you aren’t just trying to sell to them every time they come to your site like other companies do.

Control Your Customer Service

Auction companies on third-party providers aren’t able to provide the same level of customer service that a company with their own website can. If a bidder has a problem during an auction you can hop in and fix it. You won’t have to wait to check in with a third party first. Bidders will appreciate your service and will recognize the difference.

auctioneer software

Having your own auction site may be a little more work for you as the auctioneer, but you are able to have full control over your brand and bidder experience, making it a fantastic investment and worthwhile trade off. Bidders and sellers will notice how great their experience is with your company and will keep coming back. With your own auction website, your company will stand out from your competitors. If you’re interested in learning more about building your own auction website, contact us here.

Download the infographic as a PDF here.

4 Ways Mobile Bidding Helps Your Auctions

mobile bidding

4 Ways Mobile Bidding Helps Your Auctions

While people have always had the option to bid using their mobile devices, most auction sites haven’t been easy enough to navigate to make mobile bidding a pleasant experience. Afterall, who wants to be continually scrolling to find the item they’re looking for and zooming in and out on little lot picture? Now that there are more effective ways to bid using a mobile device, has your auction company decided to implement mobile bidding? Check out our latest infographic to learn the benefits of mobile bidding and how having additional bidding methods can help your auction flourish:

4 Ways Mobile
Bidding Helps
Your Auctions

Differentiate Your
Company

Not all online auction companies have mobile bidding set up. If your company does, it will show that you are on top of your game and are dedicated to staying up to date in the industry. This will increase bidder’s opinions of your brand and will make your company stand out compared to competitors.

CONVENIENCE FOR BIDDERS

We spend so much time on our phones every day – capitalize on that and make your auctions accessible on your bidder’s phones! They will appreciate the convenience and will be thankful that you are giving them an easy way to bid (and the easier it is to bid, the more likely they will!) Now they don’t have to worry about being out-bid while they are away from their computer at their kid’s sporting event – they can just check their phone from the sidelines.

Increases the Number
of Bidders

Providing mobile bidding allows a whole group of on-the-go bidders to participate in your auction, bringing you a new bidder demographic that you couldn’t reach before. Think of all the people who would be bidding but haven’t been able to because they didn’t have time to sit in front of their computer! This is an easy was to quickly increase your pool of loyal bidders.

Increases Revenue

We’ve established that mobile bidding leads to an increase in bidders. Any good auctioneer knows that more people participating in an auction leads to more bidding & competition which leads to a higher selling price! This brings in more money both for your seller and for you as an auction company. What’s not to love about mobile bidding for online auctions!

WANT TO SET UP MOBILE BIDDING FOR
YOUR AUCTION SITE?

CONTACT US AT
auctioneersoftware.com

auctioneer software

We hope that this has shed some light on the benefits of mobile bidding for your online auction site! The advantages it provides for auctioneers is incredible and should be used by every auction company. If you are interested in setting up mobile bidding for your online auction site, or if you have further questions about mobile bidding, contact us here.

Download the infographic as a PDF by clicking here

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3 Reasons Your Auctions Should Move Online

3 reasons your auctions should move online

3 Reasons Your Auctions Should Move Online

How Utilizing Online Auctions Can Help Your Business

If you have been in the auction industry for a while, it’s likely that you are no stranger to online auctions, but if you are not running your auctions online, what is holding you back? Is it the fear of not getting as good results? Or maybe it’s the simple avoidance of change. Whatever it is, we are here to help. Utilizing online auctions creates endless opportunity for you to maximize your auction results and reach a much larger audience. Still not convinced? That’s okay read on to learn three major reasons why you should be utilizing online auctions.
Before we begin though, we want to make sure that we make it clear that we believe that YOU as the auctioneer, know your buyers best, every auction sale is unique, and every situation and auctioneer are unique – there will absolutely be situations where a live auction is more appropriate and will yield better results. At the end of the day, no one understands your business and sales like you do.

3 Reasons Your Auction Should Move Online

Reach A Larger Audience

Paid Advertising, Social Media, Referral Traffic & More

One of the biggest reasons to move your auctions online is to reach a larger audience. According to We Are Social it’s estimated that there are about 4.39 billion internet users as of 2019. Let that sink in, 4.39 BILLION. That is a lot of people! By utilizing online auctions, your auction visibility can increase exponentially. Posting your auctions online gives you the opportunity to share direct auction links to social media, start paid advertising campaigns for your sales, and to gain referral traffic from people who share or like your sales. All of these are great tools and resources to reach a huge audience of potential buyers!

Increase Future Sales Through Marketing

Use Online Auction Information To Fuel Your Marketing Efforts

This is a HUGE advantage to holding some or all of your auctions online! By using an online platform to host your auctions, you have the ability to gain insight and create a connection with the people that are buying or bidding in your auctions. When bidding online there is a registration process that every user must go through, which allows you to create a snapshot of their information for your future marketing efforts! This can come to fruition in many different ways, it could look like your business sending out marketing emails to all previous bidders with a short update of all the upcoming auctions you are hosting. It also could be simply gaining a better understanding of your demographics so that you can adjust your paid campaigns. Whatever it looks like for you, those insights that you can gain from bidder registration, as well as buyer reports and other metrics will do nothing but help you as you fine tune your marketing efforts.

Sell A Larger Variety Of Items

Increase Sales & Increase Revenue

By using online auctions, the door is wide open to start expanding what you sell. Maybe for years you have stuck to what you know in your business, which is not a bad thing, but there is always potential for growth through expanding your boundaries. With online auctions the options are endless for what you can sell, how much you can sell, and WHEN you can sell. For example, if you are a vehicle auction company that has only hosted live auctions in the past, you might be able to benefit by selling various car parts in addition to the vehicles that are being sold. It’s likely that your potential buyers for both items (cars & car parts) are going to overlap to some extent, so an online auction is a great way to sell both in one place while maximizing your auction results.

Online auctions are a great tool for auctioneers everywhere to grow their business and expand their audience, but we understand that every situation, business, and auction are unique. Simulcast auctions are a great way to combine the best of both live auctions and online bidding. There are tons of great options out there for you and your business to expand and grow with the rapidly changing industry and world.

Auctioneer Software offers four different types of auction software for your business. We understand that your business is unique which is why our software can be tailored to fit your specific needs. No matter where you are now or where you want to go with your auctions, we can help. reach out to us today. 

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Extra Time on Your Hands?

extra time on your hands

Extra Time on Your Hands?

4 things you can do for your auction company when business is slow

The COVID-19 pandemic has forced a lot of companies to slow down and work under much different conditions than usual. Without the normal flow of work, many businesses are finding themselves in a lull with a lot of time on their hands. In a culture that thrives on busyness, it can be hard to find a spare second to work on the ‘extra’ things that help to advance your company and build your brand. This extra time gives us the chance to focus on things that might be rushed through or forgotten about during a normal period. We want to share four productive things that you can do to for your company during this season.

1. Get Organized

How often do you feel like you are juggling a million things, bouncing project to project, meeting to meeting, and end up feeling like a tornado hit you? Take this time to organize your schedule, plan out any campaigns or future projects that you want to start, and come up with new ideas to make your auction process more efficient.

2. Build Your Social Media Presence

Maintaining an engaging and consistent social media presence can be difficult, especially if you aren’t a huge business that has a team of people constantly working on social media marketing. Use this time to come up with posts and campaigns, design graphics for your holiday posts, and work to build more followers. You can schedule everything out for the future so that you don’t have to think about it once business picks back up! This is also a great way to stay in front of bidders who are likely spending a lot more of their time on social media.

3. Start A Blog

Blogging is a fantastic way to provide value to your users and help with your rankings in search engine results. Come up with ideas to blog about, from 

social media marketing

tips for participating in auctions or general posts about your industry. Write a few and post them live, then schedule the rest out so you have fresh content for the future!

4. Personal Training

Have you been pushing for your team to learn a new skill that will help your business? Maybe you want to learn more about Google Analytics to monitor your traffic or want to step up your design game by learning how to use Photoshop. This is the time for your team to develop skills that will benefit your company in the long run. While these are not ideal circumstances, we hope that you can take advantage of the extra time to build your brand. Always look for the silver lining! If you have any questions, feel free to contact us here. Stay home and stay safe!

The Advantages of Multi Par Real Estate Auctions

multi par auction

The Advantages of Multi Par Real Estate Auctions

Benefits for Buyers and Sellers

Real estate auctions offer up so many advantages to buyers and sellers that they wouldn’t receive in a traditional sale. From avoiding a lengthy negotiation process to the ease of selling, auctions are truly one of the best ways to sell property. However, did you know that a real estate auction can have even more benefits when the auction company makes it a multi parcel auction? Multi par real estate auctions have added benefits for the buyer, seller, AND the auction company, making them a no-brainer for larger real estate auctions.

What is a Multi Parcel Real Estate Auction?

A multi parcel or multi par auction is a type of real estate auction where the property for sale is broken up into different parcels before being auctioned off. This type of auction is typically seen during a land or farm auction – essentially anytime there is a large amount of acreage being sold off. Parcels may be broken up by location, suitability for specific crop plantation, or if they contain a house, barn or other outbuildings. Once the auction begins, buyers have option to bid on an individual parcel, a collection of different parcels, or the property as a whole.

Benefits for Buyers

Multi par auctions present a special benefit to buyers as they allow them to only bid on the land they are interested in. Maybe a neighboring farmer wants 

multi par real estate auction

to buy a few of the fields that back up to his property, but he has no need for the house located a few miles down the road. There might be a family looking to move into a home that has some land for gardening, but they don’t have the desire to run a full farm. Multi par auctions allow these parties to only bid on the specific parcels they want, breaking up the sale into smaller chunks for a larger pool of bidders. Of course, there could always be a bidder who wants to buy the whole property – and they can still choose to do that! Bidders have more control over what they are buying in a multi par auction which will have a positive impact on their auction experience as well as increase the number of real estate auctions that they will be able to participate in.

Benefits for Sellers

The multi par platform opens up a whole new side of real estate auctions for sellers with no additional risk! The first advantage is that there will be more bidders participating in the auction. Like we said earlier, some bidders may take part in the auction just to bid on a specific parcel of land. These are bidders who wouldn’t participate if the property wasn’t broken up. The bidders who are interested in purchasing the whole farm or building lot will still be there bidding, so now there are even more people interested in the property than before. Since a larger pool of bidders makes an auction more competitive, a multi par auction will bring in a higher final bid for the land. Two bidders might be competing for one field, while two other bidders are trying to win the house, while three bidders might be going back and forth for the whole property. Collectively, this competition will increase the asking price per acre – regardless if the property ends up being sold as a whole or not. Lastly, like all real estate auctions, multi par auctions give the seller a speedy 

parcels from real estate auctions

sale process. Instead of having to wait until a large buyer comes around to place an offer on the whole farm, multiple buyers can come in and quickly buy different parts of the property.

Benefits for the Auction Company

The benefits for the auction company from a multi par real estate auction are pretty straightforward: your buyers and sellers are happy. And when they are happy with the result of the auction, they will be more likely to use your services or participate in another one of your auctions. Additionally, because multi par real estate auctions typically bring in a larger final selling price, the commission your company receives will be bigger! What’s not to like about multi par auctions! Multi par real estate auctions are one of the best ways to sell larger parcels of land. If you’re interested in taking advantage of the benefits from multi parcel auctions, check out our software here or contact us today for a free demo!

How To Utilize Facebook Events For Your Auctions

How To Utilize Facebook Events For Your Upcoming Auctions

How To Utilize Facebook Events For Your Auctions

Getting The Most Out Of Your Social Media Account

If you’re an auction company, you know how challenging it can be to have a large inventory of items that constantly change. Although some auctioneers specialize in one specific industry such as cattle and livestock, farms, vehicles, real estate, jewelry, or other items, it can still be challenging to find the right audience for each of your auctions, especially if you are one of the auctioneers that does NOT specialize in one specific area. For example, if most of your business’s auctions are estate sales, it’s likely that the items up for sale in each auction are going to be very different depending on the person whose estate you’re selling along with many other factors as well. Facebook events can help you separate your auctions so that you can reach the best audience for the items you have selling, and we are going to show you how!

Step One: Analyze Your Auction Items

The very first step in utilizing Facebook Events for your upcoming auction is going to be analyzing your auctions based on the lots within them. For some auctioneers this might be easy (ie: if you’re a real estate auctioneer and all your auctions are single pieces of land) but for other auctioneers it might be a little more challenging depending on how many items you have within the auction or based on what you are selling – such as if you have livestock or cattle. We suggest trying to group together your auction items based on relevancy if possible and make a note of the most prominent group of items you are selling. For example, if you are running a liquidation auction for a local general store, and there happens to be a lot of sports equipment that is being sold, make a note of that – the information will come in handy later on!

Step Two: Create A Facebook Event

Next up, you’ll have to create a Facebook Event, we would recommend that you use your business page for this. If you don’t have a business page, we would recommend that you make one so that you can continue to utilize it going forward to continue growing your audience and brand. To create an event you will click on the “Event Button” under your pages header image, you will be prompted with a popped open box that will require you to enter in information for the event, such as the name, location, description, category, frequency, start, and end time. Fill all of these details out and change the cover photo to a photo relevant to the auction. We do suggest that in the details portion of the event, you include a link to your website or directly to the auction! Once you have filled out those details, scroll down and make sure you have filled out all the remaining fields such as schedule, keywords, and ticket information. (note: utilize the keywords field by using keywords relevant to your auction items – this makes your event easier to find by people searching for items that you might have) Once you have filled out all of the information you need in your Facebook event, you should be able to publish or schedule your event.

create facebook event

Step Three: Upload Quality Photos

While creating your Facebook event you can only use one image which will act as the single event image, but once you have published your event you will have the ability to add more images within the discussion portion of your auction Facebook Event. When taking images of your auction items, be sure to keep them light and as accurate as possible. Once you have the images you want to upload, click into your event, and in the discussion portion of your event you can add various images or even videos to post within the event. This is a good idea for any upcoming auction because it allows any interested buyers to see various auction items to help peak their interest even more. If you are hosting an online auction, or have more information on your website, feel free to post the link to the auction items with the photos that you post to make it easy for anyone interested in the items to go straight to the online lot if applicable.

Step Four: Share and Boost, or Advertise Your Event

Once you are ready to push traffic to your auction event and start letting everyone know about your upcoming sale, we would recommend that you share the event to your personal page, as well as explore paid advertising options for your event! If you choose to run a paid campaign for your event, it will be helpful to go back to the noted groups of items from step one! While advertising on Facebook you have the ability to target very specific audiences based on interests, employment, and other options as well. For example, if we go back to our example in step one about having a lot of sports equipment items for sale in this specific auction, it would make sense that we might want to target an audience who is interested in sports, sports memorabilia, and other sports items. This is the beauty of paid advertising, you have the ability to focus in on specific users based on what you are selling! With that being said, if you really want to dive into the advertising along with your auction events, you might even want to explore splitting your auction into two separate Facebook events based on the items so that you can very specifically target certain interests within your paid ads – although this is not necessary, it can be a powerful tool in order to maximize your auction results.

How To Utilize Facebook Events For Your Upcoming Auctions

Step Five: Record Your Results

Lastly, we would encourage you to record your results throughout the process, record the number of users that responded to your event, record your website traffic coming in from Social Media, and definitely record your auction results. Keeping track of your results will help you analyze the effectiveness of the actions you are taking to increase your auction results.

Facebook events can be a powerful tool for auctioneers to reach out to the community, get their information in front of many people, and better the results of their auctions. We hope that you will explore the options of Facebook events for your upcoming auctions – if you need help in your auction marketing efforts, reach out to us today. We offer various marketing services for Auctioneers anywhere.

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Is Facebook Marketplace a Good Resource for Auctioneers?

facebook marketplace auctioneers

Is Facebook Marketplace a Good Resource for Auctioneers?

Taking Advantage of Facebook Marketplace

Facebook Marketplace started in 2016 as a way for individuals to buy and sell items on their social media platform. Facebook took advantage of their existing messenger system to build a selling platform that met the needs of its users while competing with eBay for traffic. This feature of Facebook has been around for a while and has proved very successful for individuals looking to sell their goods. We believe that more parties besides individuals can take advantage of this extension of Facebook to promote their company and services – particularly auctioneers.

When you are posting on social media your goal is to reach individuals or businesses that would be interested in bidding on items in your auctions. Marketplace gives you the advantage of showing auction items to people who are already in the buying mindset, which makes it more likely that they will convert over and bid on one of your items. There are two main ways that an auction company can choose to interact with Facebook Marketplace:

Organic Posting

The easiest way to get your auction items in front of potential customers is to list them for sale just like every other item on Marketplace! It is a pretty simple set-up process, with prompts indicating all the necessary information for your item! You will be given the option to sell an item, vehicle, or a home when you go to list your lot. Once you click into one of those sections you can specify an additional category that your item fits under. For example, items have categories such as furniture, garden, electronics, books, sporting equipment, and tools. Vehicles can be a car or truck, motorcycle, camper, boat, or commercial vehicle. Lastly, a home can be listed for sale or for rent. There are a lot of categories, so filter through them to make sure you pick the right one for your item. Listing a proper category for your item will help it come up when buyers are browsing through all the available listings.

laptop facebook marketplace

The rest is pretty straight forward! You will fill out a description for each item, upload up to 10 pictures, and set a price. Price might be a little tricky since the item is up for auction. You can either put in the starting bid or a general estimate of what the item might sell for. Use the sequence $123 (and so on) to indicate that the listed price isn’t the actual price of the item and that the buyer will have to inquire for more information. Make sure to note in the description that the item is up for auction. Give the date, time, and link to the specific lot in the online auction. Unfortunately, URLs can’t be clicked on in Marketplace descriptions, so you may want to tell people to copy and paste it in a new tab. Providing this information gives buyers a quick way to get to your online auction and clears up any confusion they might have about if the item is for sale or for auction.

When an individual is interested in an item, they will be able to message you to ask questions or request further information about your lot. This gives you the chance to engage directly with potential bidders and provide them with all the information that they need for your auction. Make sure to check back in regularly so that you don’t miss a question from anyone. Also, once your auction has finished, don’t forget to mark your item as sold!

Paid Facebook Marketplace Ads

The other way that you can take advantage of Facebook Marketplace is to use the Marketplace placement when you are advertising your auctions. You will set up a Marketplace ad in the same way that you would any other Facebook ad. Make sure that you have a proper campaign objective that will work with the Marketplace placement (for example: reach traffic, conversions etc.) and then set up your audiences, locations, and interests. Instead of using automatic placements, you will want to specify each placement you want to use. Side note – even if you only want to advertise on Marketplace you will still have to select the Facebook News Feeds placement in order for your ad to run.

Marketplace ads use slightly different dimensions than other ads since they come up in different areas. Make sure to properly size your content for the best results. Focus your ads on the items themselves, promoting images 

with very little text. Facebook ads can be finicky with text on images, and the placement might be too small for people to actually read your text. Play around with posting videos as well as images to catch people’s attention when they are scrolling through Marketplace. Again, people will already be in the buying mindset so they will be more accepting of your ad and thus more likely to click on it and view your auction which will be great for your ROI.  

Not only does Marketplace offer auctioneers another way to promote their auction items and reach a wider potential bidding audience, it allows individuals to connect in an easy and risk-free way with your auction company to ask questions about items and learn more. Additionally, the individuals that see your item list or ad will likely be quality potential bidders since they were already interested in the items you are selling. This selling platform is a great tool that should be taken advantage of by more auctioneers in their digital marketing strategies.

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To SEO or Not To SEO, that is the Question

seo auction

To SEO or Not To SEO, that is the Question

Search Engine Optimization in the Auction Industry

Search Engine Optimization (aka SEO) has been around long enough that you have probably heard something about it. Simply put, SEO is the process of increasing your website ranking and visibility in search engines. When your website ranks higher, more people will find it when they search for the service you offer, and will be more likely to pick your company than they would be if your website was on page six of Google search results. Having good SEO for auction websites is just as important as having good lot descriptions!

In this day and age, it is incredibly important that you have an online presence so that both potential sellers and bidders can find you. You want to make sure that when a seller is Googling “Auction Houses” your business pops up first in the results. If you’re looking to bring in quality bidders who are likely to participate in your auctions, you will want to make sure that they see your auctions in their search results. Otherwise both buyers and sellers will look elsewhere to meet their auction needs. It’s important to make sure that you have a good plan for your auction website SEO.

How to Implement Basic SEO

Keywords

There are specific keywords and phrases that people use when searching for auctions such as “auctions” “online auctions” “auction houses” “land auctions” and more. Your goal is to come up for those keywords! Make a list of keywords that are important for your industry, research trending keywords on Google or use a keyword and position tracking service. You will be able to see what keywords get the most traffic and can see how your website ranks for those words. Next, you will want to incorporate the words you want to rank for into your website. When Google crawls your page and sees a relevant keyword it will be more likely to offer your website up to searchers. However, make sure that you are appropriately adding keywords to your page. You can’t just add the phrase ‘equipment auction’ every other word and hope to show up #1 in the results. Your content needs to make sense and provide value to users – and the Google bots can tell if you are just stuffing your page with keywords. Implement keywords into your headings as well as in the text itself – it will show Google the main focus of your specific page and is a great way to catch the eye of someone who is skimming your site. This is one of the easiest ways to dive into your auction website SEO.   

seo auction websites

Content

This goes hand and hand with keywords! Like we said, it is important to make sure that your keywords are on your pages so that you can show up in the rankings for them. It is also important to make sure that the content on those pages provide a user with pertinent information that will answer their questions and give them solid information about your auction company. As we mentioned, Google takes quality content into account when deciding rankings. It is also important that there is enough content on your site! If a page has too little text, a search engine might not have enough to crawl and could decide that it is a non-existent page. You don’t want that to happen! Make sure that you have enough relevant information on each page to justify its place on your site.

Additionally, it is important for you to have fresh content on your site to show search engines that it is an active and healthy website. We would recommend starting a blog that discusses questions and topics relevant for your industry. Not only will a blog keep a steady flow of content, they will also be a great place to work in more keywords!

Mobile Responsive

It is important to make sure that your website is mobile responsive – not just mobile friendly. Not only will this be easier for your customers to navigate, but Google can tell when your website is mobile responsive and will reward you with a higher ranking in the search results. Plus, when your site is easier to navigate on a phone there is a greater chance that a user will stay on it longer. That helps your bounce rate and makes it more likely that the user will place a bid or contact you to host an auction! You can check if your site is mobile responsive here.

SEO and the Auction Industry

It is particularly important for auction companies to implement SEO on their websites because of the ever-changing nature of auctions. It can be hard to keep steady traffic when the items in your auctions are constantly changing but with SEO it will help improve online presence. While a traditional company can focus on ranking for keywords over a longer period of time, and auction company might be selling different types of items every other week to attract the right buyers! It is important to make sure that you have keywords that you want to track for your auction company as a business and keywords that are specific to your lots.

mobile responsive

Make sure when you are putting in information for each of your lots that you highlight specific keywords in the title and description. Make sure to give any images proper alt tags that include you keywords as well (if the phrases fit the images). Not only will it help potential bidders see what you are auctioning off, it will also increase the likelihood that the lot will show up in the results of the search engine. It’s a win-win situation!

When you are focusing on increasing the ranking of your auction site overall the main thing that we would recommend would be to start a blog or resource page. While you should of course make sure to keep your site pages updated with relevant keywords and text, blogs will allow your auction company to truly shine. You will have fresh and relevant content that will provide helpful information long after it has been posted. This will keep the search engines coming back to your site time and again as long as people are searching for the topics you write about. Plus, this gives you a great opportunity to answer questions from buyers and sellers and engage with your clients!

As for being mobile responsive – not only will it help your ranking, but it will help you reach a wider pool of bidders. If you offer online bidding, you can almost guarantee that people will bid from their phones. If your site is easy to navigate there is a better chance that people will place bids and watch their lots regardless of where they are. Now bidders who can’t get to a computer but have access to their phones can participate in your auction! And a wider bidding pool leads to more bids which results in higher final prices!

content keywords

So to answer the question, you should perform auction website SEO! While it can be a daunting task to start, we hope that these tips have helped you understand how SEO can help your site rankings and your company overall! By using SEO strategies you can establish a strong digital presence and target your ideal audience. We know that your site will have great rankings in no time!

Want some help getting started with SEO For Your auction website?

Learn to Love Big Data

Your Stats, Google Analytics, Console and More!

Have you ever heard the term “Big Data” sounds like something made up right? We know…but it’s real! Big data by definition in the dictionary is, “extremely large data sets that may be analyzed computationally to reveal patterns, trends, and associations, especially relating to human behavior and interactions.” Although companies have been marketing minded for years not, big data did not really make its large entrance into the marketing world until about 2 or 3 years ago, changing search engine optimization for forever!

What Is Website Content Really?

Website content is now more than just blogs, photos, and words on a page. Over the past 2-3 years, Google has adjusted the way they look at web content. Rather than looking at a website as a large entity of information, Google is now reading websites differently, more as small sections of data. That’s right, you heard us, DATA! This data suddenly has the ability to be read, and analyzed, benefiting marketing efforts greatly! These jumbled sets of data might seem intimidating, but they actually help marketers by revealing trends, patterns, and other information regarding website interactions and more! These insights are invaluable to marketers because it allows professionals to get their website and business information across to the right people at the right time. The ability to accurately predict what your users want to know, what questions they are asking, and even what times they will ask said questions will help your company market on a new level as well as help you get more conversions for your business. 

google trends benefits of mobile responsive auction sites

Google Services

Google is the largest supplier of big data for companies today, with many free tools that businesses can utilize to help make their websites better, more relevant, and have a better user experience. Specifically Google Analytics and Search Console are two tools that work seamlessly together providing both historical information as well as current, making it simpler to predict trends moving forward.

Google Analytics

Google analytics is a great tool to help you gain insight into your website and a necessary tool to help you get a hold of some important big data that can help your search engine optimization efforts greatly. Analytics, once set up properly offers you valuable insight into your website, website visitors, where your visitors came from and where they are going. This google tool can also keep specific track of eCommerce insights as well as conversions, and behavior paths of website visitors. If you are not utilizing Google Analytics on your website, today is the day to get it set up and start analyzing the data, STAT. For a detailed step by step instructional on how to get analytics up and running check out this step by step guide here.

Google Search Console

Google Search Console (formerly Webmaster Tools) is another great resource that can exponentially give you great input into your website and what improvements need to be made. While this is a free resource you will have to go through the installation process for your website here. Search console provides great information in regards to back links, user search queries, landing pages, mobile usability and more! These insights will help you improve you user experience, keyword focuses, and back links if analyzed and looked at properly. If you need help getting search console set up and running for your website, take a look at the following guide here.

Utilize Social Media

Social Media, Big Data, & SEO

We should never forget how important social media has become over the last few years – now even more so with its integration with big data and SEO! Over the last few years of Google observing, tracking and testing the enormous impact that search engine optimization and social media can have for business and website traffic. We see today how much of an impact that social media plays into business ranks in the search engines. Don’t be satisfied with only the information of sessions, engagements, and page views to see how well you are performing, but rather you should analyze all information and data trends throughout all of your big data in order to make the most specific plan for your company. In turn you will see positive numbers and trends in various metrics, not just sessions, engagements, and page vies as a result of intentional and proper digital marketing. This will allow you to tailor your marketing strategy all the more for your customers encouraging more conversions and helping you get your content to the top of the search engines!

Although big data makes it easier and more accessible to access the stats that truly can change your search engine marketing game, not all marketing professionals have the skill and ability to read those stats in a way that really benefits their business – and if we are honest, all marketing professionals have constant room for growth.

Our team loves big data, and we are committed to learning and pushing ourselves to be better and continually utilize website data to better our marketing services. We use Google Analytics, Search Console (formerly Webmast Tools), and other various informative statistics to do our best in predicting what next month will bring for our clients. If you are curious about our Search Engine Optimization services, or have questions about how big data can help your business; contact us today!

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The Benefit of Content Creation for Your Auction Website

And We Don't Just Mean More Lots

You may think you have a fair amount of content on your website. Afterall, you have a lot of lots! Your auctions are doing great even if you haven’t been seeing a lot of new traffic coming in. You’re getting by just fine, right? Wrong. While having a lot of lots is great, you need to take the time to focus specifically on your auction website content creation. You should be presenting your bidders with information about your company and industry in order to give them the best experience possible when visiting your site. Not to mention the fact that pages with better content tend to rank higher in the search engines.

A good place to start increasing content creation would be to refresh of your website’s most visited pages. It’s always good to provide bidders and potential bidders with enough information that they can leave a page of your website with a better understanding about what you do. Plus, you always want to put your best foot forward and have the updated and clean version of your site for your bidders to see.

The next step would be to start a blog. Regularly pushing out content is your best bet for increasing your position and pulling in more traffic to your site. Here are just a few of the reasons that you should focus on creating content for your auction website:

It adds value for your bidders

Just because the main purpose of your company is to conduct auctions doesn’t mean that should be all you do! You have so much industry experience that you can share with your loyal bidders to keep them informed about the auction world. Try sharing a post about the craziest things your company has ever auctioned off, the pros and cons of selling real estate in an auction, or what to expect when bidding in a simulcast auction for the first time. Your bidders will appreciate your insights and will enjoy learning more about the industry if nothing else.

benefits of content content

It will increase your visibility

Search engines are constantly searching through the pages of your website looking to see where it should be ranking. Pushing out regular content shows Google that your site is active, and that people are continually working to improve it. Additionally, blogs give you the opportunity to focus more heavily on specific keywords you want to be ranking for. Blogs give you more space for hyper specific topics that people might search for and will give the bots more to crawl. And when they find that perfectly optimized content you will begin to rank higher, bringing up your visibility and thus bringing more traffic to your site and auctions.

Google hates thin content

Search engines are constantly searching through the pages of your website looking to see where it should be ranking. Pushing out regular content shows Google that your site is active, and that people are continually working to improve it. Additionally, blogs give you the opportunity to focus more heavily on specific keywords you want to be ranking for. Blogs give you more space for hyper specific topics that people might search for and will give the bots more to crawl. And when they find that perfectly optimized content you will begin to rank higher, bringing up your visibility and thus bringing more traffic to your site and auctions.

Content Lasts Longer Than an Auction

Have you ever heard of evergreen content? Essentially, it’s content that is applicable to readers looooonnnnggg after it’s been posted. The name ‘evergreen’ is based off of evergreen trees that stay green all year round, no matter what season! Auctions are not evergreen content. As soon as the auction date has past your content is irrelevant and won’t help you in the search rankings. However, tips about bidding, expert information about the types of items you auction of, or simply a general information post about your company will last much longer than an auction lot. This will give the bots relevant information to crawl that will allow you to rank higher for a longer amount of time.

evergreen content

As you can see it is incredibly important to start focusing on more content creation for your auction website. While it might take some time on the front end to optimize your pages and potentially start a blog, the payoff of a higher ranking will be invaluable for your company.

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There Are So Many Types of Auctions – Which One Best Fits My Company?

types of auction

There Are So Many Types of Auctions – Which One Best Fits My Company?

Navigating every auction type

If you are new to the auction world it might be difficult to understand the industry vocabulary, the types of auctions and how they differ. After all, when most people think ‘auction’ their minds jump to the charity event they attended or a shot of a room of people with paddles from a movie or tv show. While some auctions do include bidders with paddles, many auctions can look a lot different than that. We have created this guide of different auction types with examples so that you can determine what type of auction your company should hold!

Live Auctions

The Classic Live Auction

Of all the auction types, this is the one you are probably the most familiar with. Live auctions were the start of it all. A live auction typically has an auctioneer at the front of the room or auction space conducting the auction. Along with keeping track of the bidding they may act as the MC of the event, keeping bidders updated as the auction progresses. To be able to participate in a live auction a bidder must be physically at the auction and will have a paddle or a bidder number in order to participate.

Holding a live auction is best when you can easily have all the items for sale in the same place. Whether it be antiques, cars, experience packages or livestock, bidders will like to have the chance to inspect the items they want to bid on and decide how much they want to offer. Live auctions can take place anywhere an auctioneer will go – whether that be an auction house, a farm, or an event hall.

Live Auction

People will be excited about the experience surrounding the live auction, not just the auction itself. Many live auctions are conducted as charity events, where an organization will host a formal dinner to raise money for their organization. Regardless of where it is hosted, the fact that the bidders are all present and can see each other adds to the anticipation, driving the bidding price up as people get wrapped up in the excitement of it all. You really can’t go wrong with a live auction!

Online Auctions

On The Go Bidders

An online auction gives bidders the convenience of bidding on items anywhere in the world. Online auctions occur when an auction company sets up all the items to be auctioned off in different lots on their website. Traditionally the lots include pictures from all angles and sections of the products as well as information about the items so that bidders can learn more about what they might purchase. There will also be contact information if a potential bidder has a question or would like to conduct an on-site visit to inspect the items.The terms and conditions, privacy, and shipping information are available for all bidders as well. And last but not least there are live updates and notifications to sign-up for that will keep bidders informed of the starting bid, bid increments, the current high bidder and the amount of time left before the auction closes, giving them a better auction experience.

There are many advantages to conducting an online auction. To start, bidders can access the auction wherever they are and can bid freely as long as the auction is open. This broadens the pool of bidders that you can have looking at your auction. Since they don’t have to be onsite, you could have people from across the country bidding on your items, increasing the number of bidders and thus the final bidding price. Online auctions are also beneficial if you only have a few items to sell, or if you don’t have the funds to host an event. They are also great for auctioning off large machinery or commercial assets that would be expensive to move to a different auction location.

Simulcast Auctions

The Combiner

Ever wanted to pair the benefits of an online auction with a live auction? Let us introduce you to a Live/Simulcast auction! Simulcast software allows you to stream a live auction online so that bidders at home can watch from their computers and bid online alongside those who are physically at the auction. This gives your auction the advantage typically reserved for online auctions – an increased bidder pool of people from all over the country or the world that increase the final bidding price. Conducting a Live/Simulcast auction truly gives you the best of both worlds.

Multi Parcel Real Estate Auctions

The Divider

Are you selling real estate? If so, this type of auction might be right up your ally. Multi parcel (or multipar) auctions allow you to break up the land that you are selling into different lots so that you can get the maximum profit for your real estate. For example, say that the home you are trying to sell sits on a decent amount of acreage. You might choose to auction off the home and the land separately to bring in more bidders that may be interested in one part of your real estate not the other. Or, maybe you are a farmer looking to sell a large quantity of land. In a multi parcel real estate auction your property will be divided into multiple parcels of land to be bid on by multiple farmers that could use some extra land, but don’t need or are not able to afford your whole property. Again, this increases your final profits as you might get more from a group of multiple bidders than just one. Multi parcel auctions can be conducted both live and online depending on your preferences.

multipar real estate auction

So there you have it, four of the most common auction types. We hope that this guide has made it easier to determine what type of auction is best for your company, and hope that as you move forward in this process that your auction is successful! As a provider of software for all of the above auctions, contact us if you are interested in purchasing auction software.

Still Unsure What Type of Auction Best Fits Your Company?

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What Should You Know About Custom Auction Software and Development?

Custom Development Isn't As Scary As It Sounds!

Running an auction business is not for anyone who wants an easy going job with no responsibility…if you’ve been in the industry for any period of time, you know the challenges that you face, being one in a million yet needing to find a way that your auctions stand out and are noticed. One of the many ways that auction companies today choose to stand out is through their own auction software and processes – a well-developed system can and will change the experience for your bidders as well as create a reputation that you can be proud of showing off. So, what is the difference between so called “off-the-shelf” software & custom auction software that is developed for your company?

Price

For starters, price is going to always be the biggest draw back for many companies. Off-the-shelf auction software will undoubtedly be much cheaper than software that has been developed for your company specifically…but is it worth it? You may save money initially in the purchase of an of-the-shelf auction software, but will you be able to accurately and precisely meet the needs of your bidders, consignors, and back-end users? Are you going to spend more on advertising your auctions so that you stand out from the rest of the auction companies out there with the same software? Cheap does not always mean better, cheap software could be a result of many different factors, include the age of the software, usability, basic functions, and so much more.

Time To Get Up and Running

Another thing you might notice a difference in between custom auction software & mass-produced software is the time to get up and running…to buy a software that is off the shelf, you will have an extremely short amount of time before you can get up and running – which might be the selling factor for you – but for any established auction company, or if that’s your goal, considering the long game is going to be crucial when it comes to making business decisions that will affect you for forever such as your software. Custom software will undoubtedly take more time to develop, but because it will be built off of your specific business needs, it will serve you much longer, and much better than any boxed software that you could buy. Custom software goes through various stages in order to make it functional, the analytical stage where you analyze your business & consumers needs, the planning stage where you brainstorm to see what you want your software to look like in order to best serve your customers. This will be followed by the design, development, and implementation – lastly you will need to test and launch your new software. This entire process can take anywhere from 4-6 months on average depending on your requirements, it’s important to plan ahead to make sure your business isn’t stuck in a pinch. You can also roll it out in phases if you need to launch sooner, this is always an option, but make sure you account for this in the planning stages. Auction software will always need to be maintained as time goes on, just like any other software, and it’s important that companies and businesses realize this so that there is no misconceptions about the necessary steps and follow ups required for any business or person looking to invest in auction software. Software maintenance is one important step you won’t want to ignore and definitely plan for.

custom software development time

Software Limitations

Lastly, one of the biggest differences is going to be your limitations as far as your software goes. When choosing to have software custom made for your company, your options will be endless, you can dream of functionality & design that will not only represent your brand properly, but also set you so far apart from your competitors. In a world with endless auction companies, being unique and set apart is a must. Not only will you be able to craft a software with the exact functionality and needs to serve your bidders, but you will NEVER be stuck with that functionality forever. Choosing an auction software provider like Auctioneer Software provides you with the ability to continually update and craft your software as your business changes and grows. This is freedom like none other for your auction business to grow, adapt, and change without being caught in a fixed position using a software that will restrict you and your growth opportunities. With Auctioneer Software, there is continued development, continued support, unlimited options and opportunities to continually adjust your software for your clients.

Choosing custom auction software over a software that is a “one size fits all” can be a hard decision, we understand that it isn’t for every auction business, but we truly believe that if you are an auction company that plans to stick around the industry and wants to serve your clients the best way possible then it’s a more than a worthwhile investment – the rewards that you will receive when it comes to exclusivity, uniqueness, and precise service for your customers and clients needs is second to none.

Contact Us for Tailored Auction Software

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The Importance of Mobile Usability for Your Auction Site and Software Platform

mobile responsive website

The Importance of Mobile Usability for Your Auction Site and Software Platform

Increase Your Engagement with Mobile Responsiveness on Your Website

Is your online and live auction website mobile responsive? Can bidders easily navigate through the site, effortlessly browse images that fit the dimensions of their screens, and effectively place bids? Can YOU efficiently manage your current auctions from your phone, make last minute updates to lots and track bidders without becoming overly frustrated that you’ve pressed the wrong part of the screen for the fifth time in a row?

Having mobile responsive auction websites and the supporting software is imperative in this day and age. How often do you whip out your phone each day? We rely on our phones to quickly answer our questions and expect instant results with perfect usability from the site that we are on. And the second a site won’t load or the images go blurry or that stupid submit button continues to shrink smaller and smaller we give up and try the next site. This is not the experience you want bidders to have on your site.

mobile responsive website; Man looking at smartphone

Don’t know if your have a mobile responsive website? We can help.

Fill out the form below and we will evaluate your auction site for free. If you are looking for a new provider, our auction software and websites are mobile responsive for the convenience of you and your bidders. We want to make your site the best that it can be! Have other questions about mobile responsive websites? Contact us here.

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Convenience for your Bidders

You know this is how we act, so you know this is how your bidders act. You can’t assume that your bidders will exclusively look at your auction site from their desktop. You have to expect them to browse on their phones. You can even confirm this by utilizing your Google Analytics and Search Console data. Thus, you need to make sure that your website is responsive to give them the best experience you can. If your bidders can easily take part in your auctions from their mobile phones, you will have a much wider pool of bidders to pick from. Having a mobile responsive site frees bidders from having to be by a computer during the auction and gives them the convenience to monitor their lots whenever – wherever. Even from the sidelines of their kid’s soccer game. Plus, the easier it is for customers to bid on your mobile site the more likely they will bid, driving the final prices up. But, if bidder can’t easily navigate your site, they will leave without bidding and most likely will not return.

Benefits for you

Additionally, having a mobile friendly site gives you the convenience of being able to manage your company when you’re on the go, at a viewing, or even during an auction at the auction location. This is a huge bonus for you! Have a mobile responsive website will make you better at your job. What’s not to love about having a mobile responsive auction website?

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Better Options for Better Auction Results

More than just auction software

With Auctioneer Software, you are getting so much more than just tailored auction software. Our team is dedicated to providing you with a platform that specifically meets your needs, and with the addition of our other services you will have everything that’s necessary for a better auction company and auction results.

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Auction Website Design

Your company has its own brand, style, and story to tell your bidders. Make sure that your website reflects that too! We will design a website on a domain that YOU own, giving you full control over what happens on your site. We don’t want you to have to share your bidders or your domain with other companies. Our software is designed with only you in mind! Our developers will work to build you the site of your dreams, consulting with you each step of the way to make sure that it is exactly what you want. And as you move forward, any changes you want made can be done when you need it. We aren’t going anywhere.
Having your own custom website allows you to build your brand and lets your bidders stay loyal to your company. They will have a one stop place to find all of your auctions without being distracted by competing companies or auctioneers. Bring your bidders to you, not to your competitors. Auction databases are interested in supporting everyone on their site, we are only interested in supporting you. Learn more about our website development here.

web design

Auction Online Marketing

Ever wondered what you could be doing to market your company and your auctions? Our knowledge of the industry has allowed us to develop marketing plans specifically for the auction industry. From social media campaigns to blogging to graphic design – we have got your auction business covered. We also offer analytics reporting and audience insights through Google’s Search Console that will give you a better idea about who your bidders are and where they are coming from. With our knowledge of Google Analytics and auction Search Engine Optimization (SEO) we will be able to help you improve your traffic and ranking in search engines to bring you better results! We will work with you to create a strategy and set goals for your company to target specific areas you are interested in improving. Diving into your marketing will help improve your company and your auction results. Learn more about our online marketing services here.

Diving into your marketing will help improve your company and your auction results.

Learn more about our online marketing services here.

Auction Website Hosting

Like we said, it’s your website on your domain. But where is that domain hosted? We are invested in providing you a reliable and secure host for your site. We work with the Switch Data Center in Grand Rapids to make sure that your website will function to the best of its abilities for every user throughout every step of your auctions. With a credible host, you don’t have to worry about your site going down and bidders leaving your auctions. Learn more about the Switch Data Center here.

We think our services are pretty great, and we can bet that you will like them too. Now that you’ve had the chance to learn more about them, contact us today to get started with your auction software and services. We can’t wait to help bring you better auction results.

Contact Us for Tailored Auction Software

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One Auction Platform

All The Software & Tools You'll Ever Need in One Auction Platform!

Being a part of the auction industry is challenging. You have daily struggles to make sure that auctions are running smoothly, bidders are being taken care of, and that your future auctions are being set up and prepared for. Not to mention the added responsibility of keeping up with your hosting company, software company and everything else you must stay on top of. Keep things simple for your bidders by simplifying things with one auction platform.

How Can I Get Away From Compartmentalization?

compartmentalization

Many auction companies use one software for their online auctions, possibly another for multi par software, then another company for hosting, and maybe even another business for Search Engine Optimization and marketing services. We are here to tell you that it DOESN’T have to be this way. No longer do you need to deal with multiple companies to make your business run. Auctioneer Software offers four hubs of auction software that can be used, changed, adjusted, updated, & adapted all as your business grows. Live/Simulcast, Online, Live Clerking, and Multi-Par are ALL offered by Auctioneer Software. As an auction business, you can have and run all your software from one single provider.

website services

What About My Website?

Taking it a step further, Auctioneer Software offers auction website design, online marketing, and hosting. We will take your business from step one to finish – starting with your business goals for your website, all the way to the launch of your website and software. We will walk beside you as you set goals for your website, we will develop a design that accurately represents your brand, and we will offer support consistently after launch.

Diving Deeper Into Marketing

Auctioneer Software also offers marketing solutions for your auction business including Search Engine Optimization, Social Media marketing, Market Research, Graphic Design, & more. If we’ve built your website and auction software, what other outside agency knows your brand better than us? If we have not built your website or worked with you before, we are more than happy to familiarize ourselves with your system and brand in order to accurately market your business & serve you.

One Auction Platform

So there you have it, all the tools and software that you could need for your auction business, using one auction platform …that means one URL and domain for your business, one number to call for assistance, one company to build a relationship with, and one bill to pay.

Are You Interested In Learning More About Our Software & How Our Process Works?

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Data Isn’t Just Safe Anymore…It’s Completely Secure!

In today’s day and age of hackers, computer whizs, and scammers it is hard to know when or IF our data is safe. Keeping your data safe is a crucial part of owning a business, but how can you trust anyone with your most valued information, bank information & more? For years, auction software providers have stressed that your auction data is “safe” but what does that actually mean? Is just “safe” data enough?
Safe AND secure data should be the core of any business and auction company. It is vital to use a solutions provider that you can trust to keep all of your company and user-data completely safe and secure. Auctioneer Software is proud to put our trust in the state-of-the art Switch PYRAMID data center in Grand Rapids, Michigan.

The Pyramid Campus is Switch’s iconic data center that will have a capacity of up to 1.8 million square feet of data center space and up to 110 MW of power. Click to learn more about Switch’s Pyramid Campus.

Auctioneer Software uses Switch’s secure data centers which are praised for their highest-security ratings and proven track record of keeping data safe. We take measures in our day to day operations to continuously keep our clients data safe and secure, including:

  • Daily secure backups
  • Virus protection
  • Data encryption & more

We are positive that the systems we have set in place will protect your user data in the best way possible.

switch data center
switch data center

Want The Most Secure Systems For Your Company And Data?

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Did We Mention…There’s an App for That

Get to know the Auctioneer Software App

Are you taking advantage of our mobile auction app? If you haven’t yet, you should be! When we were designing our app, we wanted to make sure that you would have easy access to our software wherever you may be. From working on-site cataloging items or quickly adding a lot before an auction begins – our app is a perfect extension of our software to help you on the go.

"Our app is a perfect extension of our software to help you on the go"

Check out a few of the features below:

  • Works for anyone on Auctioneer Software 2.0
  • Cross Platform for use on IOS and Android
  • Mobile Friendly Admin
  • Gives you the ability to take photos of items up for auction and upload them instantly from your device to your Auctions, Lots or Inventory
  • Access files and media directly from your device for easy upload
  • Gives you the ability to organize photos and documents easily
  • Vin/barcode scanner for faster input
  • Ability to add and edit items and lots quickly on the go

The mobile application is basically a little bonus for you, our customers, as another way to be more versatile in a busy world. We want to be a software provider that makes your life easier and decided that creating our mobile auction app was the next step to giving you the best experience with us possible.

Our Mobile Auction App is available for download now!

Find the download for free in either the App Store or with Google Play. After you’ve tried it out, you’re sure to be hooked.

If you’ve been using our app for a while now, we’d love to get some feedback! What do you love about the app? Are there any features that you would like to see added? Let us know!

Ready To Get Started With Our Software So You Can Use Our App?

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How To Know If Bidders Are Real Or Fake?

how to know if bidders are real or fake

How To Know If Bidders Are Real Or Fake?

How To Spot Fake Bidders at Auctions and Prevent Fake Bidders (aka Shill Bidding)

There are many aspects to look at when you are running an auction. Whether online or live you will always have people who think they can outsmart the system…your system. There are two types of bidders – real and fake. Those fake bidders are those who try and register to bid but have no real intentions of bidding to win or pay for items after the auction. There are many ways to help combat this including having a registration in place to help prevent those bidders from getting into your system…you will want to talk to your auction provider and work through this if you don’t have a system in place already.

Another factor is Shill bidding, this is the general idea of a person placing a bid to drive up the price (helping the seller increase revenue) without actual intention of purchasing the item. This type of sneaky behavior stains the auction process & easily creates broken trust between real, genuine bidders & the sellers. Not only that but it is also illegal, going against the fair trading act & the dishonest use of a computer provisions of the crimes act. Find out more about shill bidding here.

Shill Bidding can happen in several different ways in all types of auctions – for example, in the case of an online auction, this could be someone creating a second account for the purpose of bidding on their own items to increase the selling price. It could also be a seller asking their friends or family to bid on the item to help increase the price. This type of behavior is heavily frowned upon in the auction industry – and although it has a bad rap people are still engaging in this type of poor behavior. It is difficult to enforce rules & consequences to help prevent these types of “fake biddings” from taking place. Online auctions are generally where shill bidding is most prevalent being that it’s easier to conceal your identity behind an IP address as well as the fact that it’s harder to enforce rules on a bidding community that is spread out all over the country or world!
You might be kind of discouraged at this point, you’ve just read how impossible it is to enforce rules & hold people accountable for their improper bidding actions…but the fact is, there are certain small things that auction companies can do to prevent shill bidding from taking place & risking the reputation of their company. Although realistically it might not be 100% effective, small steps are still steps towards solutions and stopping fake bidders at auctions!

real or fake bidders

1.

It’s a good idea initially to sit down & think about a concrete plan to put in place to guard against fake bidders that will use your website. We recommend that you get a team together & talk through what different scenarios could be & how to prevent them from happening. Some of these could be as simple as adding in an approval to bid process, or a re-captcha at each bidder registration.

2.

With advancing technology, it has become easier to implement security measures to flag duplicate IP addresses & similar seller/bidder IDs. Although these might cost a little to start initially, in the long run it should help prevent many cases of shill bidding from happening on your watch. Note* This is not fool proof, it’s possible that 2 separate auction bidders use the same computer for various reasons, but it should help prevent shill bidding from happening.

3.

Take a look at bidding patterns, it can be quite telling if bidding patterns are off or inconsistently rising. (unless bid increments are in place) Keep an eye out on items that bids rise quickly & by large increments. These should be monitored & watched for false or fake bidders with no intention of actually coming home with the item.

4.

There are also different software for sale that you can use to help prevent unfair auction activity. Radware is just one that has been used to protect auction companies from various forms of unfair bidding & fake bidders at your auctions, including bots.

5.

A time consuming way but effective is to monitor your auctions & use your brain. Watch for bidders who are devoted to bidding, but rarely win because they are low balling the price. Another indication is a bidder who is tackling multiple somewhat varied or random items. It’s unusual that a buyer will need to buy 20 different items at the same time, that just so happen to be sold by the same seller…

Initially you will probably have a simple process, but with time your auction system will grow and it will be necessary to adapt your process accordingly! Big and well known auctions don’t happen overnight! Another thing we want to point out is to also don’t be afraid to ask your bidders to help! If you have regular bidders who might notice some sort of odd behavior, ask them to report it, and maybe even offer some incentive (free shipping, 20% off coupon, etc) this will motivate people to help you find & eliminate bidders who are not actual bidders. All in all, there will never be a one size fits all perfect solution to making sure that your auction doesn’t fall prey to fake bidders – but there are various steps and process’ that you can implement to protect your company the best way possible. Make sure that you talk to your auction provider about keeping your bidder database safe and as free as possible from fake bidders.

Our Auction Software Is Proud To Implement Processes To Prevent Fake Bidders

HELP ELIMINATE FAKE BIDDERS AT AUCTIONS - CHECK OUT OUR SOFTWARE TODAY

We Know Software – You Know Auctions

Joint software ventures with auctioneers and consignors make the best software out there!

We know software, auction software to be specific. Our experienced team knows what is needed to conduct a successful live auction or online auction on the back-end management side of the software. Auctioneer Software has created four amazing software types – online, live/simulcast, multi parcel and live clerking – so that your bidders can find everything they need on ONE PLATFORM instead of having to jump back and forth between different providers AND WEBSITES. We wanted to create a software the helps to advance the auction industry – and we believe that keeping all your auctions on your own website does that. Our developers are always ready to tailor everything you need for your auction website, and on your own domain. Are you ready to experience auction software on a different level? We are ready to assist your auction business and website with the best experience you can envision, because we know software.

But you, you know auctions. Whether you are an auctioneer or a consignor, we know that you have a valuable roll in the auction process. Whether you are new or you are seasoned in the auction industry you have to have a strategy in selling your products. Consigners provide the physical assets for sale, auctioneers work hard to make sure those assets sell for the highest price possible. You are a team and you make each other’s process better. Your experience in the industry has given you invaluable knowledge to share with each other and with us as we serve your auction needs. That is why you know auctions.

Here at Auctioneer Software we want to show you what it looks like to be truly valued by your software provider, that we understand the importance of both consigners and auctioneers and want to give you the best platforms to create a more effective auction software for both the auctioneers and bidders.

we know software you know auctions

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How to Use Data to Improve Your Next Auction

use data to improve your next auction

How to Use Data to Improve Your Next Auction

So you’ve been in the online auction game for a while and are used to how things are done. But, are you taking advantage of all the information that your analytics data is giving you? That information is chock full of valuable ways to improve your next auction, increasing user engagement and driving bids up! There are plenty of tools out there for you to explore but today we are going to work through two of the most common – Google Analytics and Google Webmaster.

Google Analytics

Google Analytics is a platform that focuses mainly on user engagement. While it does alert you to things you need to work on, this is a great place to go to find out more about your users. It has the answers to questions such as…

Who are my users?

Google Analytics allows you to find out a lot more about who your general audience is. It gives insights into age, gender, location, and the language they speak. This lets you know who is reacting to your marketing and showing up to participate in your auction. If it’s the people you want – great! If there is a new demographic popping up it will help you tailor your marketing or site to that group should you decide to pursue them. Perhaps you need to start translating your pages into a different language or switch your marketing campaigns to focus on a different area of the country. These insights allow you to cater more directly to your customers, making it more likely that they will participate in your online auction, driving the final bidding price up!

Where are my users coming from?

This is another way to see if your marketing campaigns are working the way you want them to or to see how you are ranking in Google. Part of the acquisition portion of Analytics is the ability to see what type of traffic you are getting, whether it is from a direct search on Google or a link on a social media post. Knowing how your users are searching for you will help you focus your efforts so that your time and money are used to directly bring in potential bidders who will interact with your auctions.

where are my customers

Are new people visiting my site or do I just have returning traffic?

Analytics can tell if these people have visited your site before. If you are seeing a lot of new traffic, then you know that a specific campaign or a certain auction lot is driving a lot of first-time bidders into your auction. Or, on the other hand, it might be signaling that your marketing is still working for your past customers but that you’re missing out on new audiences. If you’re focusing on just your past target market then maybe that is what you want!  It works best to have goals in place so that you know if the data you’re seeing is good or bad for your auction site’s plan.

What browsers and devices are users interacting with my site on?

Another cool feature of Analytics is that it allows you to see what platforms potential bidders are using to end up at your auction. This lets you make sure that your auction site is compatible with the browser that most people are using. If most people are coming from Chrome but your website has speed issues loading on Chrome (a nice tip that Analytics lets you know), you will want to fix that right away so that you aren’t losing potential bidders. Or, if you see that more and more people are participating in your auctions from their mobile devices, you’ll want to make sure that your site is mobile-responsive. Another thing you could do to make it easier for users on mobile devices is to potentially implement proxy bidding for users that tend to bid on the go to make their lives easier.

What content are people looking for on my site?

Analytics allows you to look into things such as what landing pages users end up on, what they are searching for in the search bar on your site, and the last page they were on before they exit your site. This gives you a lot of insight into what your users are looking for when they come to your site. If they are exiting from the same page they land on, they might have found the information they are looking for right away or maybe they bounced off the page after realizing your auction didn’t have anything to do with what they were searching for. The specific things that people are searching for in your site search will clue you in to what new auction items you might want to try and add for your site. If the most popular exit site is your ‘thanks for bidding’ page that’s great for you! Strong conversions! But if it happens to be a page that you know has been slow to load recently, you know you should get onto fixing that ASAP. It’s all about giving people a better user experience so that they stay on your site to bid, improving your auction results.

use data to improve your next auction

How many users are converting to place bids?

Well would you look at that, Analytics has a nifty little tool for this as well! Besides looking at common exit pages to see if people are leaving after bidding, this tells you straightforward if people are bidding. It will also give you all the stats behind the people who visited the page, letting you see exactly how many people converted over and bid compared to everyone who visited the auction page. This again allows you to see if your marketing efforts are working and are helping your auctions improve.

Google Webmaster

Google Webmaster focuses more on the troubleshooting side of site management. It uses bots to pick up on errors in your auction site that impact both your rankings in Google and your user experience. Correcting these issues will make your site function better as well as improve your rankings, allowing more bidders to find you and thus be more likely to bid on your site. Some things that Webmaster picks up on include:

Specific issues with mobile usability – no one wants to have problems with your auction website when trying to bid on their phone

Link management – Webmaster give you a list of backlinks, internal links, and external links so that you can see who is trying to connect to you. Making sure to continually audit your backlinks diverts poor pages from linking onto you to steal your link juice, you can disavow them right from the Webmaster. It also lets you keep an eye out for relationships that you might want to make with another site that is linking to you. Maybe you can strike up a deal to be featured on their page before an important auction or at least gain more information about how your auction site is coming up on other sites. It also alerts you of 404 errors to your site pages so that you can add redirects to them so your users end up where they need to be.  A list of things that Webmaster can pick up for your site can be found here.

Managing your sitemap directly – this lets you tell Google exactly what you want them to crawl instead of just guessing, and potentially pulling in bad pages. This will help you rank higher in Google because they will know exactly what your site is about.

Site performance – The webmaster may be primarily there to alert you of issues, but it also has tools to track your site performance. With information such as the total impressions as well as monitoring the click-through rate, this is another good page to pair with Google Analytics.

laptop webmaster

These two tools are a great place to start when diving into using data to improve your next auction. The insights that you can gain from these tools are invaluable and uncover so much that will help you become better and better at managing your site and increasing the final bidding price for your auctions. This is something that will take some time to learn, but after the first few times working with the systems, you should start to get the hang of it!

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Increase your Auction Return on Investment

Helpful tips to Increase your Auction return on investment!

Looking to increase your auction return on investment? Marketing your auctions can be challenging, and so can increasing your ROI per auction Marketing is helpful, but the tricky part is that most auction companies focus on one specific industry, and the items are never the same! Not only do the items change, but they change OFTEN. Online auctions are often only open for bidding for one, two, maybe three weeks at a time. Then those items are sold & it’s on to the next batch. When it comes to organic traffic, it’s challenging to push traffic to items online that you only have in your possession for a very short amount of time! We understand how this can be challenging & that maybe it’s even discouraged you from really putting forth effort into marketing for your auctions. We are here to help!
Our marketing team knows the auction industry, has researched, & has found an effective marketing solution – Lot to lot marketing. So what does this mean? Why and more importantly, HOW does lot to lot marketing & optimization benefit you and your company? We will tell you…

Why Lot to Lot Marketing & Optimization Improves Auction Return On Investment

Get found by users on Google…

Rather than putting all of your effort ONLY into optimizing for general industry keywords that fit your company, such as “land auction” or “antique auction” by optimizing lot to lot, you have an advantage by having multiple very specific items to optimize for. Maybe in addition to “land auction” you want to optimize for a specific piece of real estate in Florida, you could also optimize for keyword, “Florida real estate auction” or “Florida beachfront property for sale” all of the sudden, your one specific auction featuring land in Florida, has a whole new reach – which means your entire website has a whole new reach! Not only that, but if someone is searching for the term “Florida beachfront property for sale” they are most likely pretty serious about buying some property in Florida, making them the exact audience you WANT to reach. Optimizing lot to lot will give you a greater & more targeted results!

Make the most by wasting less money…

Let’s be honest, investing in marketing & SEO for your auctions can be a hard step to take, you might not always see an immediate result & if your items are selling the majority of the time, why fix something that isn’t broke right? Marketing & correct optimization can be one of the most drastic measures you can take to help get the most out of the items your selling and increase your auction return on investment. Many people choose to go the route of paid advertising rather than organic advertising for the sake of time – paid advertising will obviously require a bigger investment upfront, and will have a more immediate result, whereas organic might take more time, but will have a longer lasting effect. We know that both are effective if done correctly & every business is different when it comes to deciding which type is best for you. Although deciding to put in effort towards optimizing your auctions will always cost money, optimizing lot to lot can ease the dent in your pocketbook. When you are focusing on each lot individually, you more than likely will pay a fee per auction rather than a yearly fee or contract – which make it easy for marketing agencies to take advantage or slide in extra costs without you realizing.

Lot to Lot Optimization

Make the most by organizing your business

Marketing lot to lot requires a definite level of organization that will overflow to every part of your auction organization. In order to successfully market lot to lot, you need to know your individual lots down to a T.
• What’s exactly in each lot
• List of items for easier & more effective SEO keyword identification
• Photos that accurately show each angle of each item
• Well written descriptions for each individual item that include keywords you want to be found for
As an auction company, you know that a lot of effort goes into each auction before it even begins, be sure to make the most of it! After you know what each lot will be & include you can start by writing down keywords that you want your lot to be seen for & collaborate with your marketing team or agency on how to make that happen. This may seem like a small step, but when done, it can really give your business an organizational makeover. All of the sudden you find yourself planning ahead weeks with auctions, not only giving your marketers enough time to prepare & optimize each lot & auction, but also your bidders have time to find you, preview all of your items, & bid!

We hope that we’ve made it clear why we are advocates for lot to lot optimization & marketing! Now the choice is yours!

If you are looking to start optimizing your auctions lot to lot & experience increased auction return on investment, Contact Us Today!

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Benefits of Mobile Responsive Auction Sites

Whether it’s shopping, directions, entertainment, communication, or even ordering a ride, we spend so much of our day looking at a small device. We use our mobile phones for everything. While the capabilities of our smart phones are incredible, we are easily annoyed when they don’t work the way we want them to. When you visit a site or web app, you have the expectations that it will load and be functional, but when it fails to load due to slowness or other reasons and you can’t navigate the site or app, the user will drop off of the site and the chances of return are slim. You want to make sure that this isn’t the experience customers have when using their mobile phones to look at your website. In order to support as many of your customers as possible it is important that your auction site is mobile responsive.

Mobile Responsive vs. Mobile Friendly

Definition time! Many customers don’t think that there is a difference between mobile friendly and mobile responsive websites. While both types have to do with to viewing websites on a mobile device such as a phone or tablet, there is much more to these terms to dissect to understand the terminology.

 

A user encounters a mobile friendly site when they are presented with a smaller version of the exact website they would find if they were using a computer. This is a better option than not being mobile anything at all, however a traditional website can be hard to navigate and read on a much smaller screen. Plus, many of the features you have built into your beautiful site won’t be compatible with a phone and may glitch, creating a poor user experience.

A mobile responsive site is a version of a company’s website that has been specifically designed to be used on a phone or tablet. The site typically retains the same design features of the traditional website but has smaller images, larger buttons, and text that is easier to read. A mobile responsive site provides a much better user experience.

mobile phones benefits of mobile responsive auction sites

So why does it matter so much that my auction site is mobile responsive?

Convenience for Your Customers

We already talked about the amount of time that we spend on our phones – you have to assume that your customers will most likely be visiting your auction site from their phones and not just their computers. That being said, you want to make sure that you provide them with the best user experience possible, otherwise they will get frustrated and leave. And when customers leave, they don’t bid on your auctions. You want it to make it as easy as possible for your potential bidders to bid from their phones. Having a mobile responsive site takes their mobile needs into account and lets them bid with ease, driving up your final bid price.

 

Pairing with Proxy Bidding

Most likely you are already familiar with and use proxy bidding on your auction sites (if you need a quick refresher – read our blog post about proxy bidding here). Proxy bidding allows you to have additional bidders on the internet than you may not have had without it. After all, it lets people be out and about and living their lives while still bidding on your auction. And potentially while they are on the go they might decide that they want to check in on the auctions they are following or change their maximum bid. If you have a mobile responsive site these busy bidders will be able to quickly whip out their phones and update their bids as easily as updating their status. Having a mobile responsive site goes hand in had with offering proxy bidding and other mobile bidding capabilities.

Maintaining Your Brand

Your intended experience for your customers has to carry over onto mobile devices, not just on your traditional website. You have to maintain your brand wherever a user might interact with it. If your mobile site is beautiful and works great customers won’t even think about the fact they are using their phones. However, if you have a bad mobile site, it will reflect poorly on your company and may change the impression that a potential bidder has of you. Keeping a consistent level of excellence across your platform is the best way to make sure your brand image is strong.

Because Google Says So

The Google bots are always crawling websites, looking for things that will let one site rank higher over another. Well, having a mobile responsive site is one of those things! Showing Google that your company took the time to create a better experience for mobile users will get you a big stamp of approval and in turn allow you to rank higher. If Google is looking for mobile responsive sites, you bet you will want to have one for your company.

Your ability to provide a mobile responsive site to your customer will allow them to utilize your service and you to pass information on to them more effectively. Contact us if you need some help getting started with your own mobile responsive auction site!

google trends benefits of mobile responsive auction sites

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Four Tips for a Successful Live Auction

four tips for a successful live auction

Four Tips for a Successful Live Auction

A successful live auction takes time and effort to ensure it is profitable. It might not seem like it, it just looks like a group of people raising paddles as a fast-talking person calls out numbers, but there is much more behind an auction than fast talking auctioneers. If you want your auction to be successful there are a few things that you should do to make sure you take home the highest profits you can.

1. Hire a Professional Auctioneer

Right of the bat you want to make sure that you hire someone who knows what they are doing. While you could ask your fast-talking friend to fill in, you would lose out on all the benefits that a professional auctioneer provides. Not only are they pros who won’t be overwhelmed with stage fright the moment they need to start, but they also act as a crucial team member in the planning process and on auction day.

 

A professional auctioneer will be able to help you as you set up for the auction. They will know the best order for the items that are being auctioned off to keep high bids flowing from the right bidders, have tips on how to market the auction both online and in person and can help determine the best setup for the space to keep everyone’s attention front and center for the course of the auction.

During the live auction a professional auctioneer will know how to read the room, keep people’s energy up, banter back and forth with bidders to drive up the bidding price and keep people entertained overall. They can roll with the punches and figure out how to save a dying room, talk up your items and act as a general MC throughout the course of the auction.

2. Find Your Perfect Auction Space

Figure out where and what your auction is going to be. Are you going to hold a black-tie dinner at the country club? A pig roast on the farm where all the machinery to be auctioned is located? Plan on transforming the school gymnasium into a carnival to fundraise for the next school year? Everything depends on what type of event you want your auction to be and who your bidders are.

Start by looking at your budget, evaluating the items you are selling, the customers you are expecting to draw in and (if a charity auction) the cause you are fundraising for. If you are auctioning off travel and culinary experiences, you will want to host the auction somewhere different than if you were selling industrial equipment.

Take a moment to consider who your bidders will be. It is important to make sure that you give your bidders a space they are comfortable in so that they have a sense of belonging and are confident when making a bid. You wouldn’t want to force farmers into suits for an evening dinner or take PTA parents to a construction site.

One last thing you may want to consider is if you are planning on having your auction items on site during the auction. Bidders like having the chance to see items in person as well as the choice to take their prizes home at the end of the auction, but you will have to make sure that you have space set aside to accommodate everything. After you evaluate these concepts you will be able to pull together a theme and space for your live auction.

3. Market Your Auction

Once you have an auctioneer, time and place you can start promoting your on-site auction. You have to make sure that you can get the word out in whatever ways you can – after all the more people who know about your auction the more potential bidders you have to drive the prices up. Here are a few things you can do to alert potential bidders of your live auction and create interest around your items.

Professional Photos and Auction Catalog

Create a catalog of professional photos of all of the goods that you are planning on auctioning along with informative descriptions. Make sure to photograph each item from every angle so that item quality is clear. Bidders will come to a live auction with an idea of what they want to bid on so it is important to make sure that you tell them exactly what an item is. Make both physical catalogs to drop off to companies or potential bidders in your area, as well as a digital version to be shared on social media platforms.

Social Media & Traditional Marketing

Social media is more important than ever when trying to publicize an event. Besides sharing your catalog, create an event on Facebook where you can post regular updates about the live auction, links to register, information about the location, feature spotlight auction items etc. Create graphics to post across all of your social media platforms and encourage friends, family and businesses in your community to share them on their own pages.

Make sure that you don’t forget to conduct traditional marketing by posting flyers around town, putting signs on street corners, or putting an announcement in the company, school, or city newsletter. Since most of your potential bidders will be local you want to make sure to promote your auction across your general area. You may want to choose different ways to market your live auction depending on the theme and status of your event.

phone four tips for a successful live auction

Create Live Auction Invitations

Send out invitations. This is something that you can do both in person and online. If your company, school, or organization has a mailing list of people that will most likely be those showing up at your live auction take advantage of it! Sending potential bidders an invitation will add a personal touch and will be another way to get your auction in front of them. These same invitations can be shared online and promoted along with your social media.

live auction invitation

Highlight the Cause

If you are conducting a charity auction, make sure that the cause is front and center. People want to know where their money is going and will be more inclined to come and participate if they care about the cause. It is important for all marketing materials to point towards the bigger purpose of the auction to tug on people’s heartstrings.

4. During the Live Auction

Your auction is finally here! You’ve planned everything leading up to your live auction and gotten bidders through the door and registered. Make sure that you don’t forget a few last things you can do to keep the bidding prices high throughout the auction.

Shut down everything that is going on before the live auction begins. Maybe you have a photo booth or games before the auction starts to keep people entertained. Or perhaps there are servers circling with hors d’oueveres while people are waiting. Clear away anything that doesn’t have to do directly with the auction so that people aren’t distracted once the auction starts and are in their places ready to bid.

Have a proper order of items for the auction as well as starting bids. This is something that you will want to ask your auctioneer about. They will know which of your items should sell early on and which ones should be held for later in the auction. Ask for their help when determining what the initial bidding price should be. They should have insight on what items will shoot up in price regardless of where they start, and which ones may need a higher or lower starting price than others.

Again, make sure that the charity or cause is the focus of the event, especially during the auction itself. Your auctioneer will know how to pull on the bidder’s heartstrings so they loosen the strings on their purse. People will be expecting to spend money but reminding them of the cause may make them spend more than they were intending. You could even include a short slideshow or video of the impact that bidder’s donations will have for those that the charity aids or assign each item to a different part of the cause. For example, an auction for a local animal shelter might pair the profits of each item with one of their current animals. After all, who can say no to a face like this? Not only will it give bidders a break so that they can refocus before the auction begins again, but it will drive up bids because bidders will have become more emotionally invested in the charity.

puppy four tips for a successful live auction

And there you have it! You are on your way to having a great live auction. We hope that these tips have given you more insight into the world of live auctions and that you will see their impact on your highest final bids! Looking for tips for an online auction? Check out our blog here. 

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5 Important Tips If You Are New To Online Auctions Software

Auction Gavel

New to Online Auctions? Here are 5 Helpful Tips!

Online auctions are a thing of the past, present, & future – people have been buying and selling items through live auctions for hundreds of years, and for the past decade online auctions are a part of everyday life. If your company is just getting onto the Online Auction train getting items ready to sell online, you probably don’t know where to start. Auctioneer Software can offer you online auction software with customizable features or on it’s own to make your auction business run smoothly and efficiently without headaches. Although we do advise to get assistance while setting up & getting your new software ready, this does NOT mean you should be completely clueless when it comes to how the software that is representing your business. Here are a few tips & things to consider as you are setting up your new online auction site & software.

The First Thing To Remember

Auction software is that it should fit your companies needs, you should be able to adjust and change your software so that your buyers needs are being met! This could go from bid increments to bid notifications, and anything else in between. It’s important to see where improvements can be made & follow up with the changes implemented. Be sure that your software provider can offer that feature to you.

Auction Software is NOT one size fits all...

Now this is an important one…be aware of companies trying to sell you a generalized auction software that will “work for everyone”. If your specialty is real estate, not every online auction software is going to be able to fit your needs the way it should – or if you want to host live or simulcast auctions, a software created specifically for real estate also is not going to serve you in the best possible way. Please beware & cautious as you choose your provider.

Advertise Your Auctions

Once you start running your auctions, don’t stop there. A good auction software and auction website should and will speak for itself with the results that trail – but that doesn’t mean it’s not smart to take advantage of the many free options to advertise! Social media is a great free tool to use for your auctions. There are also many extremely effective paid ways to advertise your auctions, Search Engine Optimization services are a great way to gain more traffic organically to your site as well as paid advertising opportunities through Google & Facebook.

Online Auction Software website

Prioritize Mobile Friendly

As a business, accommodating your users needs should be top priority. The average person spends over 4 hours daily on their mobile device (Inc.com) This seems like a massive amount of time, right? It is! But it also shows us the importance of making sure your auctions are mobile friendly. Whether it’s an app or a mobile responsive website, do it! You won’t regret it.

Stay Local For Better Service

This is more of a personal tip from us…but we believe that outsourcing auction software results in a disconnected relationship between provider & auction company. It’s important for any auction company to be able to call their provider & get help & assistance as soon as possible. So try to stay local – meaning your specific country to get the best service possible.

New Online Auction Software

Now that you’ve read our 5 simple tips to get you started with your online auction software, you are ready to get out there and start selling the best way possible. As always, we stand by our advice and proudly can offer services to support you with the above statements.

If You Need Assistance Getting Your Auctions Started, Marketed, or Mobile Friendly...

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Something Special Is Coming Soon…Stay Tuned

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The Auctioneer Software you know and love is about to undergo some major changes...

Don’t worry, we aren’t going anywhere, and neither is our service, quality, or knowledge…But something big…exciting…& special is going to be happening soon!  For many months we have been working hard…putting in extra hours, holding many meetings & conducting in depth research on the industry we serve to make sure we are providing our customers with the best of the best.

Our team is dedicated to creating a partnership with our clients that is trustworthy, honest & results driven....

To read more about our awesome team of individuals

As a company, it’s our mission to provide the auction industry with reliable auction software that is long lasting, tailored to your company, & provides you with the results you want. As always, our software is commission-free, because we believe that the profits from your sales belong to YOU! After all, you are the ones doing all of the heavy lifting! We’ve spent years developing our software to get it just right. Based off of our conversations with auctioneers we have added in features that help make your auction process easier, from start to finish. From the ability to bulk upload lots for your auction, to automating your invoice and statement emails once your auction has ended – we have included it all. Plus, we have an auction cataloging app that lets you quickly add lots on the go. If you’re in the market for an auction software that will work as hard for you as you do –click the link below to contact us today for more information!

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How to Plan and Market Your Online Auction

Once you’ve decided to auction off your assets online you want to make sure that you get the highest value possible for your property. That’s the point of an auction after all! Making sure that you have a plan for your online auction marketing will help bring in more buyers when auction day arrives – driving up the price of your items!

Online auctions offer a unique advantage for buyers, letting them bid from the convenience of their own home, at work, or on the go using mobile bidding. Additionally, they can be from anywhere in the country instead of being limited to people living in the surrounding area of the online auction site. The flexibility this provides increases the number of bidders and visibility of those able to participate in the auction but creates new challenges of how to accommodate for the loss of the face-to-face interaction.

Planning for the Auction

Determine what you are selling

The first step of any auction is to figure out exactly what items you want to sell. Maybe you have a set of antique tools or are liquidating assets from a company or restaurant. It’s important right off the bat to have a set list of what items you are planning to sell so that you can keep your auction lot organized and make sure that you don’t forget to list one of your items. Keeping that list handy will prevent some major headaches down the line.

Asses item value

You must have a starting price for each of your items for buyers to start bidding at. You will want to accurately judge the value of your property and evaluate how much a buyer would potentially pay for it. A good place to start would be to research the prices of your items online, search through past auctions on similar items to see what the highest bid was or bring in a professional appraiser if appropriate for your circumstance. It is important to disregard any sentimental value when assigning starting prices. The fact that your antique sewing machine belonged to your great-grandmother will not matter to your bidders and shouldn’t increase the starting price for any reason.

Superb images

Since buyers won’t be able to see your items in person, it is important to give them as much information as you can so that they can confidently make a bid. Having good photos can make or break your auction. Make sure to photograph your items in an appropriate space with good lighting. Keep other items out of the photo unless you are selling them in a bundle to avoid confusion on the buyer’s end. Photograph all of your items with the same background or in the same area if possible to create a clear aesthetic for your lot. Depending on the value of the items you are selling it may be a good idea to have a professional photographer take your photos to make sure potential bidders can truly tell the value of your goods.

have good images

Optimized descriptions

Just like your images, your description tells people a lot about your items. Make sure to accurately describe your items and to give a lot of information about the condition and past use. Conduct keyword research to see what people are searching for when looking for your items. Adding these keywords to your description will make it easier for people to find your items, driving more traffic to your auction and raising the final selling price.

Marketing the Auction

Company promotions

If you are a company looking to advertise your auction use what you already have going for you! Feature your auction on your website, send out email announcements to your client base, and get the word out to your professional community that may want your items for their own use. Do anything that you can to let people know about your auction.

 

Social media campaigns

Take advantage of all that your social media platforms have to offer! Promote your upcoming auction a few weeks ahead of time so that your followers have a chance to check out your products and create a buzz. Showing potential bidders your items in advance gives them the time to prepare for auction day and decide what they want to bid on. Create graphics to use alongside the amazing photos you’ve taken to pull people in. You could even create an ‘invitation’ graphic that may give your auction a more personal touch. Include a link for people to register for your auction so they don’t have to search for it. Encourage others to share and like your posts so that as many eyes can see them as possible. Who knows, maybe the great-aunt of your accountant is an avid coin collector! 

Connect with others

There is a Facebook group or fan club for everything! If you can find a page dedicated to the items you are selling feel free to join and post about your auction. You will be targeting the exact audience of people who are likely to bid on your items and the members will probably be thrilled to learn about your auction and their chance to add to their Beanie Baby collection. Plus, these super fans are sure to drive your asking price up. *Make sure to comply with any rules these pages may have about advertising or selling products.

Additionally, you can find pages that are dedicated to showing upcoming auctions and sales going on and promote your online auction there as well. While it might not be as specific of an audience as a collector site or fan page might be, you are sure to find other people interested in your items.

how to plan and market your online auction

Just because your auction is online and can have bidders from anywhere in the country doesn’t mean that you should forget about connecting with the people in your area! See if your city or county has a social media group or page on a website promoting events in the area and ask to be featured there. Any way to get your information out to people will help increase the volume of potential bidders. (Learn more about promoting your auctions with Facebook Events)

Provide an incentive

Incentives are everything! People will act when an incentive is offered to them. Advertise that you will give a gift card to the first five bidders on an item, provide a coupon for people who register to bid, or set a low starting price for one or two items to get traffic for the rest of your items. Of course, these incentives might not be possible for you depending on your budget and the value of your goods. Think about what is in your capacity to incentivize people to bid!

Looking Forward

If you plan on conducting more auctions or are simply curious as to which of your marketing posts was the most successful, consider having a survey during your auction registration process. This would look something like asking bidders how they found out about the auction (such as through Facebook, Instagram, word of mouth, etc.). This will let you know where you want to focus your online auction marketing efforts for your next auction. Of course, if your next auction is with a different category of items or promoted to a different group of people you will want to start fresh and not stick to only one or two marketing platforms.

And there you have it! We hope that these tips will help you when planning your online auction marketing in order to hold a successful online auction. Best of luck!

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What Is Proxy Bidding And How Does It Help My Auction?

what is a proxy bid

What Is Proxy Bidding And How Does It Help My Auction?

What is a proxy bid and how can it improve your auctions? We've got an answer

Have you ever wondered “What is a proxy bid”? The term proxy bidding may be unfamiliar to you if you haven’t participated in a lot of online auctions. Proxy bidding is quite simple but can have a huge impact on an online auction for both the bidder and the owner of the lot.

Proxy bidding, also known as maximum bidding, occurs when bidders have the option to set a maximum price that they would be willing to pay for an item and then allow the computer system to bid for them by the bid increment until someone places a higher bid than their maximum. 

The bid increment is pre-set by the auction and is the amount that a proxy bid must increase by. The computer will place a new bid following the bid increment every time someone else places a higher bid than you and will continue to do that until the auction is over and you win, or the price goes over your set maximum. Bidders are typically notified if their maximum has been outbid and have the option to set a new maximum to continue participating in the auction. Bidders are also allowed to bid any amount they want as long as it’s higher than the Minimum Bid that holds the current position. 

“Essentially a bidder is telling the computer to let them win the auction at the lowest amount possible without going higher than their maximum.”

proxy bidding

For example, say you want to buy a table but you are only willing to spend $75 on it. You would enter $75 as your maximum. If the bid increment for the auction is $5 then the computer will increase your bid by $5 every time someone bids higher than you. So, say someone bids $30, the computer would automatically put in a bid for you at $35. If the auction comes to a close and you are the highest bidder with $55 you have successfully used proxy bidding! You would have been willing to pay $75 but you got the table for less than that!

Proxy bidding allows bidders to win an auction at the lowest price possible. It also maximizes the benefit for the winning bidder because they would have been willing to pay more for the item but they didn’t have to!

So how does it help my auction?

Glad you asked! Proxy bidding is all about taking care of the bidders and allowing the auction process to be as easy as possible for them. If your auction is easy to participate in more people will be inclined to stop over and bid!

The best part about proxy bidding is that after the bidder sets their maximum, they don’t have to watch the auction live. People don’t have to worry about sitting at their computer to track the bidding process, they can be at work or the grocery shopping or asleep in bed and still win! They can bid on multiple things at once and not have to worry about tracking each item they are bidding on. Proxy bidding takes the stress out of the auction.

Because bidders don’t have to commit to being present, more of them will be able to ‘attend’ through proxy bidding. And the more people you have bidding the higher your final price will be! It’s a win-win for both you and your winning bidder!

 

What Is a Proxy Bid? Conclusion

We hope this has helped to answer your questions ‘what is a proxy bid’ and that you feel confident to use proxy bidding the next time you participate in an auction! If you have further questions about proxy bidding please contact us!

Need Help Getting Your Auctions Up & Running?

WE CAN HELP! CHECK OUT OUR SERVICES

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4 Tips On How To Ensure a Successful Online Auction

Online auctions are more popular than ever, selling multiple items to multiple buyers, from the comfort of one location & many times the buyer will not ever even have to leave his or her home! This is a modern convenience for everyone! As a company though, maybe you are seeing that your online auctions aren’t getting as much bidding as you have hoped, or that possibly multiple items are going through the auction process without being sold at all. So, how do we address these issues? Turns out, just a few simple changes could make the world of difference when it comes to ensuring that you have a successful online auction.

Utilize your resources to advertise

Online auctions can be easy to advertise – so utilize your resources. For example, Facebook is not only a great way to push out graphic-based information, create events for your auction, & make albums filled with product photos, but you also can utilize the paid advertising portion. You can now target in-depth audience selections for an extremely reasonable price. Facebook will also provide easy-to-read stats & numbers for you to see how your ads are doing. Email marketing & social media on any platform is a great way to grow your auctions reach, used correctly it can exponentially help your efforts! If you need help reaching more people through organic or paid traffic, read more about our services here!

Know your bidders…or POTENTIAL bidders

To sell your items online, one of the best things you can do is get to know the people you are trying to sell to. It’s important to know the general guideline of who WANTS to buy this specific item or type of item. Once you know who would want to buy these items you can gear your advertisements specifically for them, this could include anything from social media graphics, to text font & size on your website feature, to any paid advertising that you might want to invest in. With a specific audience in mind, it’s much easier to target your ideal customer with things you know are proven to work with any given demographic.

online auction

Consider the experience (mobile & more)

In a world where eBay, amazon, & Facebook marketplace exist, it’s fairly…no…extremely important to focus on how to set yourself apart from any other platform to buy things online. Focus on what makes yourself unique & how you can tap into that, maximizing your efforts. People love convenience, but they equally value authenticity & uniqueness. For example, a few years ago, a gun owned by the notorious gangster, Al Capone was auctioned off in West Michigan! Not often does an opportunity like that come up, this auction was highlighted by news stations across the globe (click here to read news coverage.) This auction caught the attention of many people just based on it’s extremely unique nature. You don’t have to sacrifice profit to set yourself apart, find the things that make your company different and highlight them, while also focusing on how to make the experience unique. Offer mobile bidding, send a fun follow-up email after purchase, and create edgy bid notifications to capture your bidders. Find what works for you to create your successful online auction, and capitalize on it!

Evaluate Auction Visual

Visual is everything in the world of auctions – it’s important to get your visual on track for the brand you are trying to attain. Your auction presentation should be consistent, professional, simple, & to the point. Your items should be featured in the same way, we even would suggest going as far as having the same background to all the auction items to create the uniformity that is most pleasing for your bidders. Not only is your on-site visual important, but we suggest that all of your social media platforms would be consistent with your website as well, when bidder traffic is coming from any social media account, they should have no questions as to whether you are the same company, the brand, design, & ambiance should flow from one to the others.

These are 4 simple things to think about as you maximize your online auction efforts & create a successful online auction. To learn more about planning and marketing your auction, check out our blog on auction marketing. Looking for advice for live auctions? This blog will give you tips for a successful live auction!

Need Help Getting Your Auctions Up & Running?

WE CAN HELP! CHECK OUT OUR SERVICES

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Has Your Company Outgrown Your Auction Software?

have you outgrown auction software
auction software online

TO DETERMINE IF YOU SHOULD UPDATE YOUR SOFTWARE

Now you can combine our Online Auction Software with fully customizable and grow-with-you options! If you have experienced any of the following issues, we would love to talk with you!

meeting needs of clients

Does Your Software Meet the Needs of Your Bidders & Sellers?

Meeting your clients needs is important

Sometimes your software can’t keep up with the growth rate of your auction company.  Now you can embrace Online Auction Software that is fully tailorable to grow with you! If you find that sellers are requesting to run their auction slightly differently, receive complaints from bidders about a complicated process, or have a list of things that YOU wish your software would do, think about switching your software.

auction gavel

DO YOU HAVE THE ABILITY TO ADAPT TO CHANGING NEEDS OF BIDDERS/SELLERS?

Change is inevitable

In a constantly changing industry, you need Online Auction Software that is flexible to benefit your bidders and sellers. Don’t let your customers get stuck between a rock & a hard place with the changing times. Get flexible and adaptable auction software, just like the auction industry. 

How many times do you have to tell bidders and sellers “The software does not allow that”? Not anymore! we make sure that our clients can customize their software according to their clientele and specific needs.

online auction tools

ARE YOU LOSING BIDDERS AND MONEY ON UNEXPECTED DOWNTIME?

Downtime equals lost revenue

Is your business productivity hindered by undependable & slow auction software/systems? It’s probably time to upgrade to a software & system with various customizable features that are proven to be simple, fast, reliable, & efficient.

What are the reasons behind your unexpected downtime? Lacking software support? Our staff and systems are available and accessible 24/7. Our developers are on site to make changes and resolve issues as needed! Process too complicated? Our goal is to make our software simple and user-friendly. We want you to be up and running as soon as possible so you can maximize your revenue!

new online auction options

DO YOU HAVE COMPLETE CONTROL OVER YOUR AUCTION OPERATIONS & FUNCTIONS?

Operation efficiency is a necessity​

Operation issues such as a lack of visibility where it’s needed or a slow processing pace will affect your auctions and are often a result of poor coordination between management & departments. You don’t have to tell us that operation efficiency = labor savings. You’ll save time throughout your whole auction process, from marketing and photo management before the auction starts to billing bidders, paying consignors, and collecting your auction results.

visibility for multiple auctions

HAVE YOU EXPERIENCED A LACK OF VISIBILITY FOR MULTIPLE AUCTIONS?

Visibility keeps you moving forward

It can be incredibly difficult to obtain important data and insights when auction information is spread over multiple systems, making it difficult to see all of your auctions and data. This makes it more time-consuming for the process to run smoothly. If you’re trying to find past auction results and inventory it doesn’t need to be a complicated process! Your auction information from past auctions is always available to you in a single click!

Why Write a Business Blog?

Blog Header how to write a business blog

Why Write a Business Blog?

We all know that blogs are important for a website. Blogs should be one of the first priorities of your auction company’s marketing strategy.  They help your site gain more traffic, increase your site’s search engine rankings, help communicate to potential and existing bidders, and more! The bottom line, blogs help you get found online. Blogging for business is essential for sites that want to rank high in Google and want more traffic. Many auction companies are starting blogs and posting content, so why aren’t you?

Business Blogging

It’s true, some auction companies don’t have time to write blogs. They take time and energy that most people can’t spare. If they do have time, most don’t know what to write about. So how do businesses make it work? They have blog management. The key to great blogging is to write content that complements your vision of your business. 

But did you know that blog management is more than just content writing?

What is blog management and what do blog managers do?

1.

The blog manager’s goal is to ensure the company is gaining the best result with traffic and ROI from the blog. So before the blog manager even begins writing, they need ideas on what to write about. They lead brainstorming sessions, research, and pick a specific target audience to make sure the end result of the blog reaches its full potential especially when blogging for business.

2.

How can the blog manager be sure the blog is reaching its full potential? There are certain practices to make sure the blog has good search engine optimization. Formatting, readability, graphics, links, calls-to-action, headings, and more. Whoever is managing the blog checks and re-checks all these practices. Not to mention editing, proofing, and rewriting content! 

3.

 

 

 

 



4.

An important detail for blog management is scheduling. A blog calendar is very important for auction websites that have blogs being published daily, weekly, and even monthly. Google and/or Bing like to see a site that is updated regularly, whether that be daily, weekly, or monthly. The manager schedules and has ideas for blogs months before they are published.   For certain companies, seasonal blogs are important, while other companies have a certain time of day when the blog would get the most traffic. The blog manager knows all these things, and schedules accordingly. Each platform also has specific high-ranking posting times, discovered from years of back data, that are extremely helpful for beginner bloggers and social media marketers.

The last, but maybe the most important thing, is what blog managers do once the blog is published. A certain amount of time after the blog is published, the blog manager analyzes the results. This is how they know if the blogs are helping and living up to their potential. If the blogs are not, the blog manager fixes the problem.  You can also take the approach beforehand and navigate away from issues, with A/B Testing methods. 

Ideas Quote

Do you need help starting or managing a blog?

Contact us today!

We will work with you to create a blog customized to your brand. We can produce content related to the auction industry and publish with or without assistance from your company. We know you’re busy, and we have years of auction industry knowledge to put to work for you.  

It is said that “the more, the merrier”, which also goes for blog posts.  A minimum of 2 posts should be published each month to keep traffic flowing and provide fresh content to keep the search engines happy.  If there is not a blog currently on your website, we can set one up for your company blogging for business is extremely important to be found online.  Contact Shannan at 866.773.2638 or email her at Shannan@auctioneersoftware.com.

When Perception Does Matter!

Blog Header when does perception matter

What is the perception of your company?

I was thinking last night on the marketing plans that companies use and this question occurred to me.
How do people view us? 

There are many ways that your company can be  seen through many different pairs of eyes. 

The question then was How do I want them pairs of eyes to see MY company?

               

There is an old adage that says you cannot be all things to all people, that is impossible.  Many people apply this to whether the prospective client is large or small.  I look at it a little more differently than that, I look at it from an industry perspective.  It is impossible to service several industries at the same time, there is no doubt about that. 

In the technology field, I believe the industry you are serving depends on us to stay ahead of the curve when it comes to products, services, and trends in the industry.  With the responsibility that service companies take on themselves, it is important to be “dialed in” to what is happening in regards to the association, the members that it serves, and the matters that which it is currently involved. 

I would hope the perception of our company, Auctioneer Software, is one that is perceived as a service provider to all members of the auction industry.

For many years we have helped large companies improve their processes with the custom software that we have built for them. The perception that the auction industry has of us could be that we only serve large clients with our custom software service offering. We are going to change that as that is just not true. We started to change this perception by putting our pricing for the software we have built on the home page of our website. Our software is ready to be deployed to anyone in the auction industry. 

We will continue to work on changing this perception through social media, newsletters that we send out, sponsorships at various industry gatherings, attendance at trade shows, and by talking to you on the phone. 

This is the industry that we are passionate about so whether your company is large or small, it does not matter. What matters is that we treat members of this industry the way that I would like to be treated if the shoe was on the other foot and I would be the one inquiring about our services. Perception matters!

                                   

Warm Congratulations to Laura & Ben!

We want to congratulate Ben & Laura (Kaptein) Lubbers on their wedding!

laura wedding

Everyone at Auctioneer Software wants to send you off with best wishes on the wonderful journey ahead of you and a lifetime of love and happiness.

Laura is the Sales Manager at Auctioneer Software and AuctioneerSoftware.com.   Laura manages and takes care of the Sales and Project Management for both companies. She will be one of your contacts if you need assistance with anything during and after your project. 

Why We…Utilize Onsite Developers and Staff

Blog Header onsite developers and staff

Why We...Utilize Onsite Developers and Staff

6 Reasons that We Utilize Onsite Developers

When you think of development and technology you think about accessibility and working with anyone around the world with unlimited resources.  Well that part is very true, with the development of IT and systems in the past years, we are able to work with people from around the globe.  The benefits of working with a company like that is limitless and you can depend on AuctioneerSoftware.com to be in that class of companies.   With that said, it’s not as beneficial to use off site or 3rd party development teams.  You have to deal with different schedules, office hours, possible time zones, and much more, so here are the 6 reasons that we use onsite developers

onsite-developers

Time

One thing that we have a strict thought on is that we do not hire off-shore or out-of-state developers, that have to work off-site from our offices.   Our entire development team of currently over 10 developers are on our staff and work right in our offices with actual office hours.   We are available off time as well if your project calls for that instance.  We can plan out schedules to work within your project needs.  When you are working on the project, it is important that we are available to you to make changes, test, and answer any questions you may have in a timely manner.  This makes the project the most efficient it can be with time management and project cost in mind.

Communication

Communication is key when working through a website design & development project. Our developers are on staff during office hours ready to address anything that may come in during the work day. It is important to keep you, the client, updated on any issues or changes that were discussed that day. Our Sales Team and our Development Team all work out of the same office. This is very beneficial during the quoting, planning, and on boarding process so that everyone who will be involved on the project has been included from the very beginning.

Unplanned Meetings

When working with all development projects, things come up during the process that were not planned for or the project scope was changed. With the website developers directly on staff, we can call meetings at any time to get the project modified, or back on task and address any issues that may come up before things get out of hand.

 

Less Distraction

We all know that distractions during the day are everywhere and AuctioneerSoftware is very effective at keeping those distractions reigned in while creating minimal distraction for our developers for efficiency of the project.  When we are spending our clients time and money it is important that they get what they are paying for and results that make them happy.  The developers are able to stay focused and keep working on the tasks at hand without having distractions from other sources.

Collaboration Time

Collaboration is huge when working in the development field. Not everyone knows everything and each has a niche as well as experience.  Working in the same location with other co-developers allows them to work with each other on best possible practices and ways of implementing new ideas from our clients, and keeping pace with communications too. We are devoted to keeping up with the latest technology trends and having our developers work together on this is key to the success of our company.

Know our Company

Working in the same location as management is also important to learning the ins and outs of how the company runs. The team is able to hear new ideas that are being met about, see the advancing of the company, have valuable input into the companies processes and work flow and most importantly feel like a valuable asset needed for the company. Getting to know the company is just as important as knowing your client, and understanding the project.  Having the entire picture will allow for more growth and experience in the future.

Mobile Bidding

Would You Like More Information On How To Start Your Project With Us?

Contact us today for a free demo of our auction software!

We “SWITCHED” To the Grand Rapids Pyramid Campus

switch data center for auction hosting

We “SWITCHED” To the Grand Rapids Pyramid Campus

Switch is in Grand Rapids, Michigan

We have very exciting news!

switch data center grand rapids

We know how important it is to keep your auctions up and running. Because of this, we are upgrading our infrastructure and moving to the most advanced data center (Grand Rapids Pyramid Campus) in the eastern United States. The move to this data center and the investment of over $200,000 into brand-new infrastructure will help us provide both simple and complex services to our customers in the auction industry.  I can report that we are up and running in the new data center and ready to take on the challenges of supporting enterprise software to our current and prospective future clients.

On that note, both small and large auction companies will now be able to take advantage of the same technology, there is no separation based on the size of the company. Just because you are a smaller auction house doesn’t mean that you should have lower access to our hosting technology. A hosting company dedicated to the needs of an industry is hard to find – but we have done it for the auction industry. We are passionate about keeping your auctions safe and running. We can assure you that all services we provide – including the monitoring and support of the infrastructure – is done by our employees located in our offices in Grand Rapids, MI. We can even schedule tours of the facility if you would like. We would love to show you. So into the future we go, looking for opportunities to provide these services to you.

Fun Facts About The Switch Data Center:

  • Safe & Secure: Switch has a protected, climate-controlled environment that holds high-end backup and monitoring systems, servers, routers, and more!
  • Reliable Network & Equipment: It’s advanced technology, quality equipment, and well-designed systems make Switch incredibly reliable.
  • Secure Infrastructure: Your data will be safe with the Switch Data Center. It has redundant power supplies and a backup generator to keep the center operational during power outages. 

Learn More About The Incredible Grand Rapids Pyramid Campus

10 Tips for SEO Friendly Auction Blog Posts That Won’t Fail You!

Blog Header seo friendly auction

10 Tips for SEO Friendly Auction Blog Posts That Won’t Fail You!

Think Before You Write! Simple Steps To An SEO Friendly Auction Blog Post!

When clients approach me to talk about blogs and the tasks that are presented about what to write about and how often to write, they are not usually enthusiastic about writing a monthly article or resource. Why? Because it takes time and patience to present a good piece of writing that attracts an audience worth writing for.  Normally that isn’t a choice for a busy business owner or marketing professional.  But, this is an essential part of an SEO campaign. The need for revolving fresh content monthly is imperative, because Google loves fresh content, and that is step one in your SEO attempts.

auction-blog-300x200

Now add search engine best practices and optimization to the mix, how you are really over your head.  When you write SEO-friendly auction blog posts, you aren’t focused on optimization at the time, but afterward, you should take time and go back through to optimize it so that it is Google-friendly, under the best SEO practices. These can change so make sure you are using a marketing firm that understands search engine optimization practices.

Most of your customers who are reading your blog won’t know about the correct structure, SEO, or the reason you chose that article.  What they are looking for is captivating articles and resources that will better assist themselves in their daily routines at work, personal lives, or information about auctions or a specific auction– a value-added addition to their agenda in other words.  It helps if you can write with an outlook geared toward your audience, based on demographics and geographic area, this might be an important factor in your engagement.  If they like your text, they are more likely to share on social media, on their blog as guest posts, refer to you, or be interested in your auctions. If you don’t provide this – they will look elsewhere for better auctions! And they will find many resources but with SEO or search engine optimization, you will be at the top of the resource pile and at their doorstep to provide the information they are looking for.  When your posts are not geared toward your client’s needs and interests, don’t expect much engagement, referrals, or for them to return to the site anytime soon.

Here are the top 10 Tips for SEO Friendly Auction Blog Posts:

 

  1. Site Architecture and Structure.
    Some writers can just sit down and start typing out their thoughts and that works for some but may need more of a structure. It doesn’t matter which of these you fall into, you should always lay out your main thought topics and research those topics to find trustworthy resources to utilize and you will be on the way to a great brainstorming session and a great post for others to use as well.  Don’t forget the two main parts of your post, the introduction, and conclusion as well!
  1. Write Toward Your Audience.
    Take the opportunity to write to your customers and potential customers, not just to a general audience of people you don’t know.  If your audience is potential buyers for an auction you are about, do research so that they will be engaged. Tone your writing so that it is professional and sophisticated.
  1. Proper Grammar and Punctuation.
    When you are reading a sentence and your grammar and punctuation do not reflect your professionalism to ensure a flawless writing piece, what does that say about the trustworthiness of that article?  Truth is no one is perfect, but if you the writer can’t take the time to ensure the piece is properly written, the reader probably won’t take the time to finish reading it.
  1. Utilize Your Headers and Tags.
    The Search Engines, are only so smart, they utilize headers and tags within the post to tell them what content is important and what to focus on for your post to rank effectively. Take this opportunity to promote the products that you will be selling by using headers. The eyes of potential customers will gravitate toward the boldness of the fonts.
  1. Links.
    There are three types of links that you can add to your blog posts that will benefit your SEO optimization. Backlinks, External Links, and Internal Links.  External links are links inside your article that link to an external website or resource.  Internal links are linked in your article that links back to your website to an internal page. Linking is not only helpful for SEO, but it can also bring customers to your site.
  1. SEO Tools.
    If you are utilizing WordPress as your auction site base of operation – you can use the Yoast SEO Plugin to optimize each blog post and page of your site with suggestions and easy-to-follow optimization instructions such as keyword density which should range from 1-2 percent but no more than 3 percent of your content.  So, a post that has 400 words should have your key phrase inserted in the post about 1-3 times to be effective.
  1. Blog Length is Important!
    Your article or post can technically be any length, but to have an optimized post that is search engine friendly, you will want to be sure that you have a minimum of 300 words and a maximum of 1000 words according to Google Best Practices.   Personally, I have some that are much longer depending on the topic, I’ve had posts around 2000 characters that rank just fine.
  1. Optimize and Format Images. 
    Google is smart, we all know that but that only goes so far.  For a search engine to “read” your images, you must make sure that you optimize them with titles, and alt tags and ensure they aren’t pixelated and user-friendly for an optimal user experience. Especially for online auctions, pictures matter. The easy and simple task of optimizing them can make a huge difference for SEO.
  1. Format Your Page.
    Aside from grammar and punctuation, the page format is equally important.  Make sure that your spacing, bullet points, paragraphs, and indentations are properly implemented, and the layout looks nice and flows on the page.  If the page is one large paragraph with no spacing, it will be more difficult for your reader to read through or scan through it, and more likely for them to bounce off your page faster.
  2. Proof and Poof, You’re Ready! 
    Proofing your blog post is the last step in the setup of an SEO-friendly auction post.  If you have mis-spellings or other formatting issues, this is where you can catch them and correct them. Especially if your focus keyword is misspelled, the search engines might ignore that important aspect, and your ranking with suffer.

One last thought, if you can afford the time, don’t only focus on posting your blog to your website, share it across the board with all of your social media platforms and sites to get the most audience engagement available.  Also, consider including a call to action in your post – it should be included in the body of the post not at the end, in case they don’t make it that far.

Congratulations! You’ve just optimized your SEO-friendly auction blog posts with the most effective search engine optimization techniques.  But you are like, holy cow that took a long time to write, optimize, proof, and post….I don’t have time for that.

You can always count on Auctioneer Software powered by Spectrum Net Designs to help you manage your monthly posts from writing the articles or just optimizing, formatting, and publishing the posts that you write. Contact Us Today!

Tips for Successful Online Auction Photos that Sell

Tips for Successful Online Auction Photos that Sell

A picture is worth a thousand words. This is why pictures are so important for online auctions, and why they can be the downfall, or they can seal the deal. Since online auction photos are so important, here are some tips to make sure your pictures are not turning away buyers, and instead are helping the buyers purchase the item.

 

online auction photos

1. Purchase a quality camera that takes HD photos. However, the downside of this is that they are expensive and come with a learning curve. But on the other hand, no one will buy anything if the photo is blurry. HD photos scream professionalism and high-quality items. It would be worth it to invest in a camera that helps your buyers make the right decision.

 

2. Details of the item that you are selling are very important. One photo isn’t enough to get the whole idea of the object that you are selling. Whether it be 3, 4, or even 5 pictures, the item that is being sold should have a picture for the top, bottom, sides, etc. Buyers shouldn’t be curious to what they are purchasing.

 

3. The first photo they see should be the entire thing. Don’t leave anything out. The buyer wants to see the whole thing, whether it be good or bad.

 

4. The next couple photos should be from different angles, so the buyer can see depth, width, etc. Make sure that these are all clear pictures. If you don’t take a picture from a certain angle, buyers will know you are trying to hide something, whether it be something that is broke or something unfixable. Better to be honest from the very beginning than to lose credibility.

 

5. The item that you are selling should be clean and presentable. You can do everything right with taking the picture, but if the item you are selling is dirty and looks undesirable, it will not sell.

 

6. Along with the high-resolution images, add a description that tells a story of each item. People like stories, and they bring a meaning to the item which increases its value. Always be honest though, and if you have a picture to prove the story, insert it to show buyers its true worth.

 

Using all these strategies and tips, you can be sure that the photo will not be turning your buyers away. Online auction photos are very important for the auction, so take your time going through each step to make sure you are receiving the best outcome for your auction.

The Local SEO Holiday Checklist

Blog Header seo holiday checklist

Holiday SEO Checklist for Local Listings

Tis’ the season! Are you ready? Now that the holiday season is rolling in, it is important to keep that SEO holiday checklist in mind for local listings. Below, we have highlighted the main points to keep your SEO up-to-date, especially during the holiday season.

holiday checklist

Directory Sites Accurate Company Information

Review Your Listings on all your Local Sites.  Here are a few you might be on:

Yelp

Manta

Angie’s List

Merchant Circle

FourSquare

Local.com

CitySearch

Yellow Pages

Being up to date on these local sites will help local clients and future customers know your company’s information and how to get a hold of you. You can also share a little about your company. During the holidays, be sure to keep all these updated!

Let us help you create an account on these local sites!

Accurate Company and Search Engine’s Information

Review Your Search Engine listings for your local clients.  Here are a few you might be on. Don’t forget to add those special hours on top of your regular hours. Keep these updated because they are the main traffic for lead conversions. If these main search engines are not kept updated, your chance to capture your focus audience might be missed.

Do you have one of these accounts and don’t know how to recover them? Contact us and we can help you!

Social Media Platforms Accurate Information

Review your social media accounts and make sure they are up to date. Being up to date with social media means posting regularly and knowing the ins and outs of social media use and marketing. Keep up with your followers and those following you. Even a “like” here and there can keep your account up to date. Here are a few social media sites you might be on:social media

Facebook

LinkedIn

Instagram

Pinterest

Need a social media account? Let us help you get started!

Website is updated with contact information and holiday hours

It’s easy to forget about your website as the holiday season nears, but it is crucial to keep it updated. Many companies have fluctuating hours during the holiday season, the hours changing weekly. Even if the hours look crazy, keeping them updated will lessen frustration from customers and clients.

Make sure you are covered across the whole spectrum of the website. Don’t just focus on the “contact us” page, but check the footer, company information, internal landing pages, and more.

Contact us to update your account!

No Duplicate Directories or Accounts

Many people and companies forget either their password or what email they used. There can be a lot of confusion if one creates duplicate accounts. Questions like, What’s my password? and Which email did I use? can be frustrating. Do you know how to reset your password? We can help along the process of recovering your account! Contact us today!

Holiday Posts ready for your audience

Don’t skip out on posts just because it’s the holidays! This is the perfect time to post, either on social media or a blog. Show clients and visitor’s new products you are selling, information about your company, or even wish them happy holidays. Every post is important, even if it is something small. Audiences are most active during the holiday season, so this is the time to advance your posts.

Review Ready and Reputation Management Team in order

During the holiday season, there are many people who take off work and have other people covering for them. This includes a reputation management team. People can be frustrated during the holidays and might leave some negative reviews. Don’t forget these in your holiday checklist.  Examples include:

  • Return Policy for stores
  • Prices
  • Parking
  • Hours

Having a team ready to give thoughtful, respectful responses is quite important during the holiday season. Have the responses ready, even if no one has complained yet. Don’t leave reviews unattended. We strongly encourage for someone to take care of that, otherwise, frustration levels will rise.

Holiday Emails include holiday hours and correct social and directory links

Some companies have different holiday hours per person.  Are the correct hours and links in the signature? Review your email signature and make sure it is up to date. Some people in the holidays have an automatic reply with information about the holiday hours. If this is something you’re interested in, make sure to include forward links to either a website or social media.

This holiday SEO checklist will ease the frustration of customers and help keep customer loyalty.

Make sure to cover all bases to have the best local SEO possible. If you need any help, contact us today and we will love to give you a hand!

Top 20 Revolving Topics Around Social Media Inspiration

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Social Media Inspiration for You and/or Your Company!

Sometimes it can be difficult in a business to keep social media updated. There can be no ideas, topics, or interests that seem to come to mind. Here are 20 topics for social media inspiration, whether it be on Twitter, Facebook, Instagram, LinkedIn, Pinterest, or more.

  1. Product Photos

Instead of just having links to your products, sharing photos of them will increase visibility and will get customers more familiar with what you offer.

social media inspiration

  1. Customer Photo Re-Post

When a customer posts a photo of your products or content that is related to your brand, re-posting it can help share your own page as well. First, ask your customers’ permission, and second, give credit where credit is due.

  1. Polls

Social media is a great place to gather information from clients and customers. You can post polls on Twitter and Facebook so you know what your followers’ opinions and favorites are.

  1. Behind the Scenes

Give your followers an inside look at your team or how you run the business. Team events, product production, or even your workspace can get clients involved and interested.

  1. Infographics

Infographics are visual representations of data or information that you can share in a more interesting way on social media.

  1. Interesting Statistics

Give some interesting facts about your company or products with some quick statistics.

  1. Product Input Requests

You can ask customers on social media to share their input about your products or service. If a reputable input is given, a repost (asking for the customers’ permission first) can help you obtain a larger audience and more new clients.

  1. Customers Name Products

Ask customers what the best name is for a certain new product (e.g. shoes, clothing, electronics). This will get customers involved and want the product. Maybe even create a contest where the winner receives a free product, this enhances the personal connection and trust of the product.

Twitter

  1. Twitter Chats

Taking part in or initiating chats with other Twitter users in your audience can be a positive way to increase your clients and customers. It also increases your presence on the platform.

  1. Live Discussions

Nowadays, people are doing live chats, discussions, questions, and answers every day.  Depending on their audience, they set up a weekly or somewhat regular live stream to interact with customers to stay in contact and give it a more personal touch.

  1. Inspirational Image

A photo you post doesn’t necessarily have to be related to a product or service, but do post something that is relevant to your target audience.  Large, bold and colorful images grab their attention and pull them into the product.  Especially if they can relate to the image or product.

  1. Case Studies

These are posts that share information about how your business or someone on the team helped a client with a particular need. Show that you can fix these potential problems!

social media

  1. Testimonial Requests

Ask your followers who have done business with you to submit testimonials or experiences that they had. These positive experiences can promote your business and help gain more clients.

  1. Product Recommendations

What does your customer want to buy? A certain type of shoe? A new brand of clothes? You can use a poll for this social media post as well! Get your clients to interact!

  1. Day in the Life

Show your followers you’re a real person. Simple photos of you, including work and personal content, can make yourself seem personable and easier to approach.

  1. Flashback

Flashback Friday and Throwback Thursday are popular trends on Instagram and Twitter. Add a hashtag to gain more interest.

  1. Memes

Not all memes are professional, but those that are enough so, are the most used by users on Twitter. They can be fun to share and might be even relevant to your company, and create a lighter mood for your product.

  1. Holiday Themed

There are holidays throughout all the year. Even some lesser known ones, e.g. Chocolate Day, National Coffee Day, may be relevant to your

social media

company.

  1. Company News

Updates like new employees or offerings are shareable on social media. The more you can offer and help your prospects, the more trust and future clients you will eventually gain. Remember, this is 80% about your clients and only 20% about you!

  1. Giveaways

Hosting giveaways will help highlight new products or promotions. You can just insert a link to most social media sites, that will link to the special offer or freebie.  You can set up as a way to catch prospects information or promote it by creating rules to share and like before they are entered.  Whatever way you prefer remember to keep it simple – or they will just find another site to interact with.

All these ideas can help with social media inspiration, and therefore enhance your audience so that you will grow in popularity and/or in customers and clients! A few posts are better than none. Social media is very important now, especially for the younger generation that is growing up. Updating your company’s social media platforms on a regular basis will keep you connected to your clients and future clients in a way targeted toward them and not all about you.

Want more ideas? Click here!

6 Platforms & 6 Ways to Utilize Social Media for Your Online Auction

Utilize Social Media

6 Platforms & 6 Ways to Utilize Social Media for Your Online Auction

The benefit of having an online auction is the fact that geography doesn’t matter anymore. You can be from anywhere in the world and still participate. Using social media can help expand your audience and show your audience what products will be in the auction.

You can use Facebook in multiple ways, even if you’re not actually hosting the auction. You can create an event to invite people to see items/products you will be selling at the auction, or even give them information about the auction. You can update products and create a buzz for them by posting pictures. Allowing people to invite other people into the group will help your awareness for the auction grow. Creating a photo album of the products will also show the people what items you will be selling.

Instagram is another social media tool that is a great way to get creative with inventory. Pictures are worth more than 1000 words. Now, you can post multiple pictures on one post. This is a great way for your audience to interact and show interest. Also, like Twitter, including hashtags will broaden your audience and help target a certain type of people.

Twitter is a social media site for teasers. The 140 character count can seem like a barrier, but you can use it to your advantage by not posting all the information about your auction. This will make your auction seem interesting and people will be curious. Awareness of your auction can grow by adding hashtags and tweeting directly at someone. Links are also a great way for your audience to interact with your tweet.

Pinterest is another great way to show off pictures of the auction. Creating an auction page, you can create many boards that you can organize how you would like. For example, by products, auction, or price! Its a great organizer and tool to show off pictures. You can even put descriptions under the pictures if you would like.

LinkedIn is a great way to show off your business to the world. LinkedIn is more of a social media for businesses and professionals. It is a great way to receive new opportunities to grow their careers and to connect with other professionals. Grow your auction and clients with these easy to use tool!

YouTube is a great place to create a short promotional video to advertise your auction. After making this video, you can even post it to Facebook or Twitter if you so desire. More ideas for videos include: history of products, inspection of merchandise, or views of the land you are selling.

Using all these social media sites and more can help you customers and visitors grow like crazy! Social media is the new way to get your information out there. Your audience will gain from social media, with pictures, hints, and teasers about the upcoming auction. Social media can take up some time, but with Spectrum Net Designs, you won’t have to worry about it! We can help set it up, post, and even comment.

10 Keys that Affect Land Market Strength by NAA

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10 Land Market Factors

Humans and nature both play a role in the land market’s sometimes volatile nature, which can make it harder for auction professionals to gauge.

By NAA Staff

In real estate, one of the tallest hurdles for auction professionals is to have a handle on how strong the land market is at any given time.

Economic, social, and environmental factors all play a part in determining how well a parcel may perform at auction, and it is usually a combination of several that ultimately determine the final winning bid.

Thankfully, there are more than a handful of indicators in each area that can help auction professionals gauge overall land market strength. We have 10 of them here, including a major one at the bottom.

1) Soil types – “Probably the first question they ask when [prospective buyers] call, unless they read it online, at least in my area, is ‘What is the soil type on that farm?’” says Kristine Fladeboe-Duininck, BAS, of Spicer, Minnesota. “They’re all excited about that crop production index.” (The Crop Index is the number that expresses the relative yield of crops on a particular area with the average yield over an entire region being taken as 100.)

2) Interest rates – Typically, when interest rates are low, this can help make properties more attractive to buyers. Be sure to keep informed on current rates.

3) Commodity Prices – Being able to show what kind of return on investment a buyer can expect from the commodities produced on a piece of land is key. Commodity

prices fluctuate, of course, which is why keeping tabs on them and using your pricing knowledge is an excellent way to identify and communicate the right time for a seller to act.

4) Tile/drainage – “A well-drained farm is worth $500-$1,000 more per acre if it is well drained. Sometimes a little less, and sometimes a lot more. Tile is so, so important in drainage,” Fladeboe-Duininck says. “One of the top three or four questions I get from a farmer or an investor: ‘What’s the tile situation? What’s the drainage like?’ If you can improve that farm with pattern tile or as best as possible, it is sure going to show in your selling numbers.”

5) Location and shape of the farm – Where is that farm located? Not only by state, but within in your state. Is it located by other big farms? Is it located by other large farmers? Where it is located is a big part of the equation. “Before a land auction, I can just about tell myself how well that sale is going to go if I look at the platform,” Fladeboe-Duininck says. “Who is that farm located around, and what is the strength and quality of the farms next to it and the pocketbooks.”

6) Neighbors – Just like in residential areas, neighbors can play a huge role in the attractiveness of a property and how much a buyer is willing to pay to own it. What are the neighbors like? Are they respected? “It sure means a lot to have a good neighbor,” Fladeboe-Duininck says.

7) Strength of the Community – “We have strong communities, large and small,” Fladeboe-Duininck says, “and we have communities that struggle.” The strength of the surrounding or nearby community can often times help influence or dictate the price of a farm.

8) Taxes – Taxes attached to a farm can keep someone from making a buying decision. “Some of the taxes in my county are $50, $60, $70 per acre,” Fladeboe-Duininck says. Communicating as much tax information as possible, and doing so early in the process, might give an auction professional time to ease concerns or determine a way to move a prospective buyer past that obstacle.

9) Practices of the tenant/current owner – If you’re unsure how to obtain a third-party, objective into a farm’s history when it comes to upkeep, the local neighbors (be sure to vet the information you’re given) who have been driving past the land for years may be able to provide some insight. “They know how much care that farm has had,” Fladeboe-Duininck says.

10) Weather – According to Fladeboe-Duininck, the biggest factor driving land market strength isn’t distance, emotional attachment, buying emotion, family or anything manmade or controlled. It is good ol’ Mother Nature.

“We can have precision farming. We can tile all we want. We can do this and that, and this and that. We can buy more farms and sell online and live. We can go wild and crazy,” she says. “but aside from irrigation, it all comes back to weather.

“A farm I’m going to sell this fall has been hailed on twice this year,” she says. “The seller is very nervous about how that will affect the farm.” She says she won’t make any promises, but that she has discussed with the seller that farmers and investors, in her mind, are futuristic and won’t take one year of a hard crop into too much consideration.

World weather, too, can also affect local land value. If, for example, a huge drought affects the grain market in another part of the world, U.S. grain producers suddenly may see a rise in their land value as demand rises. Of course, the opposite can be true also.

This article was an excerpt from a presentation given at the 2017 NAA International Auctioneers Conference and Show. Full audio of the presentation will be available in the NAA Knowledge Center in September. You can also check out other valuable NAA content here.

You can find the #NAAPro in your area here.

Did you like this article? Read the original article here

Add items to your auctions from ANYWHERE with our Auction Cataloging App!

mobile cataloging app

Add items to your auctions from ANYWHERE with our Auction Cataloging App!

Auctioneer Software has been getting many requests for an Auction Cataloging App, we have heard your requests and we have listened! We have officially launched our Exclusive Auction Cataloging App! Our new auction cataloging app runs side by side with our custom developed software, the two work hand in hand providing you with a seamless experience.

In today’s day and age where every one can do everything on a mobile phone, we wanted to make sure we don’t fall behind. Now, it’s possible for you to add pictures and lots to your auctions, wherever you are, and whenever you want.

Contact us today if you have any questions our would like more information about our software.

Download our app from the App Store  | Download our app from Google Play

Auctioneer Software Specializes in bringing you the online auction software your company needs. We are dedicated to tailoring your software to do what your company needs it to do. Our team of developers is ready to help any way they can.

Here at Auctioneer Software we believe that your profits from your auctions belong to YOU. That’s why we don’t take a commission. Instead, we have a one time set up fee as we develop your software. Learn more about the different types of auction software that we offer here.

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Read more about it here!

SSL Site Security & Facts You Shouldn’t Ignore

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SSL Site Security  | What You Don't Know Might Hurt Your Customers!

Are you familiar with SSL site security? If your website is not protected with an SSL, you are vulnerable to threats such as sidejacking, compromise of sensitive data, and malware attacks. These are things you will definitely want to avoid not only for yourself, but your customers as well.

If you are not prepared and do not think having an SSL security certification is important, the following reasons might change your mind:

  1. The cost of losing sensitive data is pricier than purchasing the SSL certificate. The SSL will help protect information such as logins and passwords, including credit card information. Having this will help encrypt your customers sensitive data.
  2. Ensures your customers can trust your website.  The SSL can guarantee the trustworthiness of the site your clients are on by being a verified business and proves you are who you say you are through the verification procedures.

No website is too small to be hacked!


There are different types of SSL certificates available

  • High Assurance Certificate– Two things must be verified before you can have a high assurance certificate: ownership of the domain name and valid business registration. Both must be verified so visitors can be sure that you are who you say you are. This certificate can take a couple hours to a few days to be issued.
  • Low Assurance/Domain– Validated Certificate- This is a certificate that only includes your domain name, not your business or organization name. Authorities can automatically verify that you own the domain name by sending an email to the email address on the domain’s WHOIS record. They are instant and cheaper, but they provide less security and assurance to your customers.
  • EV (Extended Validation) Certificate– This is a new type of certificate that is designed to prevent phishing attacks. Phishing attacks are attacks that specifically target credit card information, usernames, and passwords. This certificate can take a few days to a few weeks to receive but it gives an even greater assurance to customers than the high assurance certificate by making the address bar green.SSL Site Security Facts
  • Wildcard Certificate– This certificate can secure an unlimited number of first level sub domains on a signal domain name.
  • Chain Certificate, Intermediate Certificate, Root Certificate– Certificate authorities issue certificates in the form of a tree structure. The root certificate is the top-most certificate in the tree. All certificates after the root certificate gain the trustworthiness of the root certificate. Any certificate in between your certificate and the root certificate is the chain or intermediate certificate. These must be installed to the web server along with the primary certificate for you web site so the browsers can link the certificate to a trusted authority.
  • Warranty– A warranty is what you get when you purchase a SSL Certificate. But, it can be misleading. It is not a warranty to the purchaser but rather to the end users who use the site. If the purchaser turned out to be a fraud and a customer loses money because the certificate authority didn’t properly validate you, the certificate authority would compensate the customer. This almost never happens, though. Therefore, it is not very important how big the warranty is when you buy the certificate.
  • Scalable SSL Certificate– Every certificate authority now issues a scalable certificate. These can be used at low, normal, or high encryption rates.
  1. HTTPS sites will help ranking on Google, because Google loves security.

SSL (Secure Sockets Layer) is a cryptographic protocol designed to keep communication safe over the Internet. An SSL certificate is a digitally signed file issued for a particular domain name/domain names. Besides the domain name, the certificate also contains the issuer signature, serial number, expiration date, etc. To enable a secure connection and protect important information, an SSL certificate file should be installed on the server. Once the SSL installation is completed, you can securely access your service via HTTPS or any other SSL protocols like FTPS, IMAPS, POP3S, SMTPS, NNTPS, LDAPS, etc. (www.namecheap.com)

Want to learn more about SSL certificates and website security? Give us a call or contact us, we’d love to make sure your website is secure!

Influencing SEO with URL

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Influencing SEO with URL

Influencing SEO with URL can sound like a stretch, but they impact each other greatly!

Having a poor URL structure can greatly impact your SEO. It can ruin rankings, keep your pages or website out of the indexes of search engines, and take away ranking authority from some pages or even the whole website.

There are 3 main benefits for improving your URL that influence the SEO.

  1. Improved User Experience- Humans and search engines both benefit by being able to understand what the website is about by just looking at the URL. You shouldn’t have to look at the title tag in search engine indexes to know where the URL links you to.
  1. Rankings-While URLs are a minor factor in rankings, they do influence the authority of the overall domain itself. Also, inserting a focus keyword in the URL can act as a ranking factor.
  1. Links-The prime URL is one that is written so well that it can be used as its own anchor text. The benefit of this is that it is readable to both human and search engine eyes.

What is a good URL structure?

This cheat sheet gives an overview of what makes a good URL. Briefly, a good URL should be clear and easy to understand. It should be sprinkled with focus keywords that your website is about, and could be used as its own anchor text. An Old Dynamic URL tend to be long and hard to read due to unsafe characters. There are also extra words in an Old Dynamic URL that will dilute the SEO value, and sometimes create other problems such as security issues and duplicate content issues. Different characters that cause problems are the Pound Symbol #, Underscores _ , and Uppercase Letters.

For auctions, each item will have its own customized permalink. This can be confusing at times, but if you provide the right content, search engines will have no problem with perceiving it. Auctions at times do also have longer URLs than most. The important factor would be to make sure these long URLs are readable and understandable. Having unsafe characters will make the SEO plummet, so making sure the URL is clean will be a huge help.

Anatomy-of-a-URL-cheat-sheet_170316_122433-e1506102722476

Want to get started with SEO or any of our other marketing services