Blog

Work Smarter, Not Harder with Auction Software You have been diligently growing your auction business, and you are trying to decide if your next step should be investing in auction software. It’s a big decision to make for your company, and it can be easy to question if you really need it. We are here […]

Navigating a Live/Simulcast Auction with Ease Live/Simulcast auctions are a fantastic way to auction off real estate, machinery, and equipment to a large group of bidders. Because of the dual bidding capabilities, bidders from around the world are able to participate in a live/simulcast auction, creating a larger bidding pool and thus a higher final […]

Software isn’t just for selling… When you have good online auction software you get a whole lot more than just a platform to catalog and host your auctions. You also get a ton of helpful information that you can use to learn more about your users and grow your auction company. When correctly applied, you […]

Data Has Never Been Safer with Auctioneer Software In a data and online driven world, it can be concerning when we put so much of our personal information out on the web. Emails, addresses, credit card information, birthdates, and more…how do we know that our data is being respected and kept safe? How do we […]

Build Your Social Media Following One Video At A Time Social media is taking auction industry marketing to a new level – so much ability and power at our fingertips! Social media provides opportunities to connect with people we might never have connected with before. When it comes to your online presence, there are always […]

Maximizing Your Auction Efforts Online auctions open up the possibilities to sell a wide variety of items to a large audience all from the comfort of one single location – the opportunities are endless when it comes to online auctions and sales. Maybe you are new to online auctions and don’t feel that you have […]

How to Develop Your Social Media Marketing Strategy for the Auction Industry Building Your Brand and Promoting Your Auctions Social media has become a huge part of everyday life. We turn to it for entertainment, recipes, keeping up with friends and families, and of course, shopping. Most likely your auction house has social media accounts […]

How to Stand Out from Your Competitors Has your auction company been struggling to stay ahead of the competition on a third-party provider? With so many online auction companies operating on the same platform, it can be hard to gain recognition and compete with big names. But it doesn’t have to be that way. Have […]

How Utilizing Online Auctions Can Help Your Business If you have been in the auction industry for a while, it’s likely that you are no stranger to online auctions, but if you are not running your auctions online, what is holding you back? Is it the fear of not getting as good results? Or maybe […]

4 things you can do for your auction company when business is slow The COVID-19 pandemic has forced a lot of companies to slow down and work under much different conditions than usual. Without the normal flow of work, many businesses are finding themselves in a lull with a lot of time on their hands. […]

Benefits for Buyers and Sellers Real estate auctions offer up so many advantages to buyers and sellers that they wouldn’t receive in a traditional sale. From avoiding a lengthy negotiation process to the ease of selling, auctions are truly one of the best ways to sell property. However, did you know that a real estate […]

Getting The Most Out Of Your Social Media Account If you’re an auction company, you know how challenging it can be to have a large inventory of items that constantly change. Although some auctioneers specialize in one specific industry such as cattle and livestock, farms, vehicles, real estate, jewelry, or other items, it can still […]

Taking Advantage of Facebook Marketplace Facebook Marketplace started in 2016 as a way for individuals to buy and sell items on their social media platform. Facebook took advantage of their existing messenger system to build a selling platform that met the needs of its users while competing with eBay for traffic. This feature of Facebook […]

Search Engine Optimization in the Auction Industry Search Engine Optimization (aka SEO) has been around long enough that you have probably heard something about it. Simply put, SEO is the process of increasing your website ranking and visibility in search engines. When your website ranks higher, more people will find it when they search for […]

Your Stats, Google Analytics, Console and More! Have you ever heard the term “Big Data” sounds like something made up right? We know…but it’s real! Big data by definition in the dictionary is, “extremely large data sets that may be analyzed computationally to reveal patterns, trends, and associations, especially relating to human behavior and interactions.” […]

And We Don’t Just Mean More Lots You may think you have a fair amount of content on your website. Afterall, you have a lot of lots! Your auctions are doing great even if you haven’t been seeing a lot of new traffic coming in. You’re getting by just fine, right? Wrong. While having a […]

Navigating every auction type If you are new to the auction world it might be difficult to understand the industry vocabulary, the types of auctions and how they differ. After all, when most people think ‘auction’ their minds jump to the charity event they attended or a shot of a room of people with paddles […]

Custom Development Isn’t As Scary As It Sounds! Running an auction business is not for anyone who wants an easy going job with no responsibility…if you’ve been in the industry for any period of time, you know the challenges that you face, being one in a million yet needing to find a way that your […]

Increase Your Engagement with Mobile Responsiveness on Your Website Is your online and live auction website mobile responsive? Can bidders easily navigate through the site, effortlessly browse images that fit the dimensions of their screens, and effectively place bids? Can YOU efficiently manage your current auctions from your phone, make last minute updates to lots […]

More than just auction software With Auctioneer Software, you are getting so much more than just tailored auction software. Our team is dedicated to providing you with a platform that specifically meets your needs, and with the addition of our other services you will have everything that’s necessary for a better auction company and auction […]

All The Software & Tools You’ll Ever Need in One Auction Platform! Being a part of the auction industry is challenging. You have daily struggles to make sure that auctions are running smoothly, bidders are being taken care of, and that your future auctions are being set up and prepared for. Not to mention the […]

In today’s day and age of hackers, computer whizs, and scammers it is hard to know when or IF our data is safe. Keeping your data safe is a crucial part of owning a business, but how can you trust anyone with your most valued information, bank information & more? For years, auction software providers […]

Get to know the Auctioneer Software App Are you taking advantage of our mobile auction app? If you haven’t yet, you should be! When we were designing our app, we wanted to make sure that you would have easy access to our software wherever you may be. From working on-site cataloging items or quickly adding […]

How To Spot Fake Bidders at Auctions and Prevent Fake Bidders (aka Shill Bidding) There are many aspects to look at when you are running an auction. Whether online or live you will always have people who think they can outsmart the system…your system. There are two types of bidders – real and fake. Those fake […]

Joint software ventures with auctioneers and consignors make the best software out there! We know software, auction software to be specific. Our experienced team knows what is needed to conduct a successful live auction or online auction on the back-end management side of the software. Auctioneer Software has created four amazing software types – online, […]

So you’ve been in the online auction game for a while and are used to how things are done. But, are you taking advantage that all the information that your analytics data is giving you? That information is chock full of valuable ways to improve your next auction, increasing user engagement and driving bids up! […]

Helpful tips to Increase your Auction return on investment! Looking to increase your auction return on investment? Marketing your auctions can be challenging, and so can increasing your ROI per auction Marketing is helpful, but the tricky part is that most auction companies focus on one specific industry, and the items are never the same! […]

Whether it’s shopping, directions, entertainment, communication, or even ordering a ride, we spend so much of our day looking at a small device. We use our mobile phones for everything. While the capabilities of our smart phones are incredible, we are easily annoyed when they don’t work the way we want them to. When you […]

A successful live auction takes time and effort to ensure it is profitable. It might not seem like it, it just looks like a group of people raising paddles as a fast-talking person calls out numbers, but there is much more behind an auction than fast talking auctioneers. If you want your auction to be […]

New to Online Auctions? Here are 5 Helpful Tips! Online auctions are a thing of the past, present, & future – people have been buying and selling items through live auctions for hundreds of years, and for the past decade online auctions are a part of everyday life. If your company is just getting onto […]

The Auctioneer Software you know and love is about to undergo some major changes… Don’t worry, we aren’t going anywhere, and neither is our service, quality, or knowledge…But something big…exciting…& special is going to be happening soon!  For many months we have been working hard…putting in extra hours, holding many meetings & conducting in depth […]

Once you’ve decided to auction off your assets online you want to make sure that you get the highest value possible for your property. That’s the point of an auction after all! Making sure that you have a plan for your online auction marketing will help bring in more buyers when auction day arrives – […]

What is a proxy bid and how can it improve your auctions? We’ve got an answer Have you ever wondered “What is a proxy bid”? The term proxy bidding may be unfamiliar to you if you haven’t participated in a lot of online auctions. Proxy bidding is quite simple but can have a huge impact […]

Online auctions are more popular than ever, selling multiple items to multiple buyers, from the comfort of one location & many times the buyer will not ever even have to leave his or her home! This is a modern convenience for everyone! As a company though, maybe you are seeing that your online auctions aren’t […]

TO DETERMINE IF YOU SHOULD UPDATE YOUR SOFTWARE Now you can combine our Online Auction Software with fully customizable and grow-with-you options! If you have experienced any of the following issues, we would love to talk with you! Does Your Software Meet the Needs of Your Bidders & Sellers? Meeting your clients needs is important […]

How to Write a Business Blog We all know that blogs are important for a website. In fact, blogs should be one of the first priorities of your auction company’s marketing strategy.  They help your site gain more traffic, increase your site’s search engine rankings, help communicate to potential and existing bidders, and more! Bottom line, […]

What is the perception of your company? I was thinking last night on the marketing plans that companies use and this question occurred to me. How do people view us?  There are many ways that your company can be  seen through many different pairs of eyes.  The question then was How do I want them […]

We want to congratulate Ben & Laura (Kaptein) Lubbers on their wedding! Everyone at Auctioneer Software wants to send you off with best wishes on the wonderful journey ahead of you and a lifetime of love and happiness. Laura is the Sales Manager at Auctioneer Software and AuctioneerSoftware.com.   Laura manages and takes care of the […]

Why We…Utilize Onsite Developers and Staff 6 Reasons that We Utilize Onsite Developers When you think of development and technology you think about accessibility and working with anyone around the world with unlimited resources.  Well that part is very true, with the development of IT and systems in the past years, we are able to […]

Switch is in Grand Rapids, Michigan We have very exciting news! We know how important it is to keep your auctions up and running. Because of this, we are upgrading our infrastructure and moving to the most advanced data center (Grand Rapids Pyramid Campus) in the eastern United States. The move to this data center […]

10 Tips for SEO Friendly Auction Blog Posts That Won’t Fail You! Think Before You Write! Simple Steps To An SEO Friendly Auction Blog Post! When clients approach me to talk about blogs and the tasks that are presented about what to write about and how often to write, they are not usually enthusiastic about […]

Tips for Successful Online Auction Photos that Sell A picture is worth a thousand words. This is why pictures are so important for online auctions, and why they can be the downfall, or they can seal the deal. Since online auction photos are so important, here are some tips to make sure your pictures are not […]

Holiday SEO Checklist for Local Listings Tis’ the season! Are you ready? Now that the holiday season is rolling in, it is important to keep that SEO holiday checklist in mind for local listings. Below, we have highlighted the main points to keep your SEO up-to-date, especially during the holiday season. Directory Sites Accurate Company […]

Many Thanks to Your Family’s on this Thanksgiving Day!  

Social Media Inspiration for You and/or Your Company! Sometimes it can be difficult in a business to keep social media updated. There can be no ideas, topics, or interests that seem to come to mind. Here are 20 topics for social media inspiration, whether it be on Twitter, Facebook, Instagram, LinkedIn, Pinterest, or more. Product […]

6 Platforms & 6 Ways to Utilize Social Media for Your Online Auction The benefit of having an online auction is the fact that geography doesn’t matter anymore. You can be from anywhere in the world and still participate. Using social media can help expand your audience and show your audience what products will be in the […]

10 Land Market Factors Humans and nature both play a role in the land market’s sometimes volatile nature, which can make it harder for auction professionals to gauge. By NAA Staff In real estate, one of the tallest hurdles for auction professionals is to have a handle on how strong the land market is at […]

Add items to your auctions from ANYWHERE with our Auction Cataloging App! Auctioneer Software has been getting many requests for an Auction Cataloging App, we have heard your requests and we have listened! We have officially launched our Exclusive Auction Cataloging App! Our new auction cataloging app runs side by side with our custom developed […]

SSL Site Security  | What You Don’t Know Might Hurt Your Customers! Are you familiar with SSL site security? If your website is not protected with an SSL, you are vulnerable to threats such as sidejacking, compromise of sensitive data, and malware attacks. These are things you will definitely want to avoid not only for […]

Influencing SEO with URL Influencing SEO with URL can sound like a stretch, but they impact each other greatly! Having a poor URL structure can greatly impact your SEO. It can ruin rankings, keep your pages or website out of the indexes of search engines, and take away ranking authority from some pages or even […]