More Isn’t Always Better: Targeting Tips for Quality Website Traffic Why reaching fewer people can deliver stronger campaign results, gain quality website traffic, and bring in better bidders. When it comes to paid advertising, it can be easy to get stuck in the mindset that bigger is always better. But, contrary to popular belief: it’s […]

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5 Tips for Enhancing Your Online Auctions Standing out to bidders in a competitive auction industry filled with other online auctions and online auction companies means more than just listing items with hastily taken pictures and a few sentences and calling it good. You’ll need to optimize your auctions to appeal to both humans and […]

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Why Cybersecurity Matters More Than Ever Cybersecurity and hosting might not seem like the most exciting topics, but ignoring them is risky in today’s digital world. Hosting services create the digital foundation that supports your website, storing and managing all your data. Everything from your daily operations to your clients’ personal information relies on secure […]

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Google Search Console and other Google tools are great to use for monitoring SEO and keeping track of users, their intent, and how to best solve user’s queries. Handling SEO can seem like a daunting task but when you break it down into pieces like this and use beneficial tools, it makes the process more […]

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How to Increase a Websites Authority Score Authority score can be tricky to get a hang of when starting out and depending on what kind of topic and content the website revolves around. If websites have more niche information, something that won’t have a lot of competition, then a higher authority score will be easier […]

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Livestock Auction Software: Maximizing Efficiency Taking your livestock auctions online presents a myriad of advantages that revolutionize the traditional livestock trading landscape.  The digital platform introduces unprecedented convenience, allowing sellers to reach a broader audience without geographical constraints. Online auctions facilitate efficient and transparent transactions, providing real-time bidding and pricing information. Utilizing auction software marketing […]

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Social Media Engagement: Connecting With Your Customers In the ever-evolving landscape of digital connectivity, social media engagement stands as the linchpin for building meaningful relationships between brands and their audience.  From understanding the intricacies of audience preferences through analytics to crafting content that resonates authentically, the journey unfolds with deliberate steps. This blog navigates the […]

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Simulcast Auction Software Features Simulcast-style events have become a staple in the auction industry, seamlessly blending the traditional with the digital for a more inclusive bidding experience. While many providers offer simulcast auction software, we’re here to introduce you to a unique perspective—one that places your profits front and center. In this blog, we’ll explore simulcast […]

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Custom Auction Services: Tailored Auction Experiences Custom auction services offer a unique approach to auctions, providing tailored solutions that cater to specific needs and preferences.  In the dynamic world of auctions, one size rarely fits all, making custom services a vital aspect of the industry. These services are designed to optimize every facet of the […]

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The Power of Social Media Advertising for Auction Success In today’s dynamic auction landscape, the secret to achieving remarkable success lies in the realm of social media advertising. As auction houses navigate the digital age, the art of crafting effective strategies for social media advertising becomes an indispensable tool in their arsenal. This blog delves […]

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Understanding Auction Jargon: Bid and Sell With Confidence Welcome to our blog, where we will unravel the fascinating world of auction terminology. Whether you’re an auctioneer freshening up on terms, a farmer looking to sell your prized animals, or a prospective homeowner searching for the perfect property, understanding the language of auctions is the key […]

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Auction Marketing Metrics: Statistics For Success From Data to Dollars: Auction Marketing Metrics for Profitability In the fast-paced world of auction marketing, measuring marketing performance is crucial. Auctions require careful planning, targeted promotion, and effective execution to attract bidders, achieve optimal prices, and ensure success.  By measuring marketing performance, auction marketers gain insights into the […]

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If you are an avid, or even average, user of the internet, you may have run into the issue of clicking on a website that isn’t secure.  You’re happily scrolling away, checking out new websites, until you find a site that won’t let you see past the search engine results page (depending on your browser […]

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A strong online presence is more important than ever due to the rise in the popularity of smartphones, and looking to the internet for all of your answers. With millions of websites from across the world, it can be a daunting task to make your site stand out from the crowd. This is where search engine […]

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Creating an Exceptional Real Estate Auction Listing. An auction listing serves as the primary way to showcase and market a property being sold. A great listing provides potential bidders with all of the essential information to bid confidently. The listing should include photos, descriptions, and any other relevant details about the property for sale.  A […]

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How to Maintain a Social Media Schedule If you’ve ever wondered how often you should post to your social media, you’re not alone! That is one of the most asked questions we hear from our marketing clients at Auctioneer Software! We also often hear that people have trouble maintaining a consistent posting schedule, which can […]

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How to Create Powerful SEO Content Powerful SEO Content Creation Made Easy! Doug R Thoma: — “Do as much as you can to establish yourself as an entity, in the sense of having a consistent brand across all your owned properties. For local businesses, this is social media, local listings, and domains & websites.” Let’s […]

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Utilizing Natural Language for Search Engine Optimization What language do you use when writing content and choosing keywords and key phrases for SEO? When creating content and choosing keywords and key phrases, it is important to think about how a person speaks and how they search in Google. While search engines like Google use robots […]

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Exploring LinkedIn Creator Mode Have you heard about Creator Mode – one of the newest LinkedIn features? If you are an auction professional who wants to connect and network with other auction professionals, LinkedIn Creator Mode is a great tool that you should start utilizing! While LinkedIn wouldn’t be the ideal social platform to market […]

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Lead Generation Campaigns for your Auctions Do you have a digital marketing strategy but aren’t getting the leads you thought you would from it? While marketing campaigns are great at creating brand awareness and generating content for your bidders, you might need a more specific lead generation campaign to bring in new customers. In this […]

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Yearly Content Audit – 2022 is Here! 2022 is here and its time for your yearly content audit! Now that it’s already the second week of the new year, it’s time to get serious about your content marketing strategy for 2022. Are you going to stick what you’ve been doing, or try something new? Before […]

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How to Avoid Holiday Hackers Don’t get hacked this holiday season! With the holiday season in full swing, it is important to beware of Holiday Hackers. Hackers take advantage of the busy holiday season when people are most distracted to access their accounts and steal and use their valuable personal information. Hacking typically increases over […]

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Tips for a Clean, Professional Instagram Aesthetic When it comes to presenting your company and your brand on social media, it is important to have a clean, professional look. While this is important for all social media platforms, it is especially important to keep in mind when creating and posting to your Instagram account, as […]

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How to Create Attention Grabbing Graphics with Canva​ A Few Tips to Create Eye-Catching Graphics in Canva When you are able to tackle successfully designing social media graphics for your own company or clients, you are able to accomplish many objectives: • Easily capture your audience’s attention • Effectively share your message • Engage with […]

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How to Get More Engagement on Social Media Tips and tricks for improving social media engagement! In today’s world, almost every marketing strategy includes, or should include, social media marketing. If you aren’t on social media, you should strongly consider re-structuring your marketing strategy to include it – as it is where the majority of […]

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How To Find New SEO Keywords Keep your targeted keyword phrases up-to-date, relevant & generating traffic The process of keyword research & finding new SEO keywords that represent your business is a fundamental part for various search marketing strategies. Whether you are primarily running pay-per-click (PPC) or paid search campaigns, or your goal is to […]

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How To Build An Online Auction Website With the recent advancements in the online E-Commerce industry, the auctioning process has evolved by eliminating the barriers of physical auctions. Now, anybody can bid for a product, anywhere without any limitation of geography, time, or even physical presence. Meaning? Your online auction website MUST  be user friendly, […]

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How to Improve Google Rankings Tips for improving Google Search Rankings Having a strong presence on the internet is important for ensuring current and potential customers alike find your website and auctions. If you don’t have a strong website that is properly optimized, it will not appear in Google’s Search Results. One of the most […]

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How to Make a Mobile Friendly Website Some quick pointers to walk through when optimizing for a mobile friendly website. Did you know that approximately half of your website visitors will be viewing your site on their mobile device? Having a mobile-friendly website is no longer optional! If your mobile visitors do not have a […]

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Auction Photography Tips for Online Auctions Auction photography tips for your online auctions. What is the most important part of a lot listing in an online auction? Sure, the information section is important, and the contact information is too, but one of the most important things to have in your online listing is a good […]

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Exploring LinkedIn Marketing: It does not have to be boring! LinkedIn is considered to be the largest business-oriented networking website geared specifically towards professionals. With its 500 million members in over 200 countries it is a great platform to network amongst other professionals far and wide. A well-written profile allows you to create an online […]

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The Benefits of Google My Business Listings Stand out from the crowd with Google My Business With so many businesses on the internet nowadays, it is hard to differentiate yourself from your competitors and win people’s business. One easy way to help your business stand out from the crowd is a Google My Business listing. […]

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Responding to Bad Customer Reviews How to Grow Your Auction Business Through Managing Your Reviews – Both Good & Bad Running a business is hard work and running an auction business can be even harder work. Auction companies are always moving… new auctions are always happening, products need to be constantly inventoried and recorded, and […]

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How to Use Google Search Console for my Auctions​ Google Search Console (GSC) is at the frontline of the battlefield when it comes to the search engine results page (SERPs). If you have a website presence, Google Search Console will be an amazing tool for you to utilize. GSC not only tells you everything you […]

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How to Attract Traffic to your Online Auction Looking to spice up your online auction strategy? We’re here to help with some tips and tricks on how to get the most out of your online auction! If you are looking to get people interested and excited about your upcoming online auctions there are many fundamentals […]

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Tools to Use When Looking for New SEO Keywords Three of Our Favorite SEO Keyword Tools The terms “keyword research” and “keyword optimization” get thrown around a lot, but how do you know what SEO keyword tools to use? With so many options out there, it can be tough to find the best tool to […]

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Offering Every Software & Service Your Business Needs Here at Auctioneer Software, we strive to bring you every service you could ever need from your auction software provider. We offer every type of auction software, custom website development, and marketing and SEO services! We believe that everything you need for your auctions should be available […]

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Make the most of your social platforms If you aren’t already taking advantage of social media for your live auction marketing, you are missing out! Social media is an invaluable marketing tool, regardless if you are hosting a live or online auction. With so many people checking in on their various accounts everyday, it is […]

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Information for your business and your customers User privacy has been a hot topic the past few years. Particularly since the Cambridge Analytica Scandal, users have been thinking a lot more about where their data is going. After all, people enter emails, birthdays, credit card information, and geographical location when shopping online, interacting on social […]

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Answering Your Questions About Online Auctions Online auctions are a great way to take your auction company to the next level! It’s normal that you will have some questions about online auctions and how they can best help your company. So, we are diving into some online auction FAQs to help clear things up! 1. […]

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Learn More About Auctioneer Software Looking for auction software or other auction services? You’ve come to the right place! Here at Auctioneer Software we offer a wide variety of software, marketing, and hosting services to ensure that all of your live and online auction needs are taken care of. We wanted to break down each […]

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Work Smarter, Not Harder with Auction Software You have been diligently growing your auction business, and you are trying to decide if your next step should be investing in auction software. It’s a big decision to make for your company, and it can be easy to question if you really need it. We are here […]

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Navigating a Live/Simulcast Auction with Ease Live/Simulcast auctions are a fantastic way to auction off real estate, machinery, and equipment to a large group of bidders. Because of the dual bidding capabilities, bidders from around the world are able to participate in a live/simulcast auction, creating a larger bidding pool and thus a higher final […]

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Software isn’t just for selling… When you have good online auction software you get a whole lot more than just a platform to catalog and host your auctions. You also get a ton of helpful information that you can use to learn more about your users and grow your auction company. When correctly applied, you […]

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Data Has Never Been Safer with Auctioneer Software In a data and online driven world, it can be concerning when we put so much of our personal information out on the web. Emails, addresses, credit card information, birthdates, and more…how do we know that our data is being respected and kept safe? How do we […]

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Build Your Social Media Following One Video At A Time Social media is taking auction industry marketing to a new level – so much ability and power at our fingertips! Social media provides opportunities to connect with people we might never have connected with before. When it comes to your online presence, there are always […]

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Maximizing Your Auction Efforts Online auctions open up the possibilities to sell a wide variety of items to a large audience all from the comfort of one single location – the opportunities are endless when it comes to online auctions and sales. Maybe you are new to online auctions and don’t feel that you have […]

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How to Stand Out from Your Competitors Has your auction company been struggling to stay ahead of the competition on a third-party provider? With so many online auction companies operating on the same platform, it can be hard to gain recognition and compete with big names. But it doesn’t have to be that way. Have […]

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While people have always had the option to bid using their mobile devices, most auction sites haven’t been easy enough to navigate to make mobile bidding a pleasant experience. Afterall, who wants to be continually scrolling to find the item they’re looking for and zooming in and out on little lot picture? Now that there […]

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How Utilizing Online Auctions Can Help Your Business If you have been in the auction industry for a while, it’s likely that you are no stranger to online auctions, but if you are not running your auctions online, what is holding you back? Is it the fear of not getting as good results? Or maybe […]

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4 things you can do for your auction company when business is slow The COVID-19 pandemic has forced a lot of companies to slow down and work under much different conditions than usual. Without the normal flow of work, many businesses are finding themselves in a lull with a lot of time on their hands. […]

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Benefits for Buyers and Sellers Real estate auctions offer up so many advantages to buyers and sellers that they wouldn’t receive in a traditional sale. From avoiding a lengthy negotiation process to the ease of selling, auctions are truly one of the best ways to sell property. However, did you know that a real estate […]

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Getting The Most Out Of Your Social Media Account If you’re an auction company, you know how challenging it can be to have a large inventory of items that constantly change. Although some auctioneers specialize in one specific industry such as cattle and livestock, farms, vehicles, real estate, jewelry, or other items, it can still […]

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Taking Advantage of Facebook Marketplace Facebook Marketplace started in 2016 as a way for individuals to buy and sell items on their social media platform. Facebook took advantage of their existing messenger system to build a selling platform that met the needs of its users while competing with eBay for traffic. This feature of Facebook […]

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Search Engine Optimization in the Auction Industry Search Engine Optimization (aka SEO) has been around long enough that you have probably heard something about it. Simply put, SEO is the process of increasing your website ranking and visibility in search engines. When your website ranks higher, more people will find it when they search for […]

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Your Stats, Google Analytics, Console and More! Have you ever heard the term “Big Data” sounds like something made up right? We know…but it’s real! Big data by definition in the dictionary is, “extremely large data sets that may be analyzed computationally to reveal patterns, trends, and associations, especially relating to human behavior and interactions.” […]

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More than just auction software With Auctioneer Software, you are getting so much more than just tailored auction software. Our team is dedicated to providing you with a platform that specifically meets your needs, and with the addition of our other services you will have everything that’s necessary for a better auction company and auction […]

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All The Software & Tools You’ll Ever Need in One Auction Platform! Being a part of the auction industry is challenging. You have daily struggles to make sure that auctions are running smoothly, bidders are being taken care of, and that your future auctions are being set up and prepared for. Not to mention the […]

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Get to know the Auctioneer Software App Are you taking advantage of our mobile auction app? If you haven’t yet, you should be! When we were designing our app, we wanted to make sure that you would have easy access to our software wherever you may be. From working on-site cataloging items or quickly adding […]

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How To Spot Fake Bidders at Auctions and Prevent Fake Bidders (aka Shill Bidding) There are many aspects to look at when you are running an auction. Whether online or live you will always have people who think they can outsmart the system…your system. There are two types of bidders – real and fake. Those fake […]

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Joint software ventures with auctioneers and consignors make the best software out there! We know software, auction software to be specific. Our experienced team knows what is needed to conduct a successful live auction or online auction on the back-end management side of the software. Auctioneer Software has created four amazing software types – online, […]

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So you’ve been in the online auction game for a while and are used to how things are done. But, are you taking advantage that all the information that your analytics data is giving you? That information is chock full of valuable ways to improve your next auction, increasing user engagement and driving bids up! […]

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Helpful tips to Increase your Auction return on investment! Looking to increase your auction return on investment? Marketing your auctions can be challenging, and so can increasing your ROI per auction Marketing is helpful, but the tricky part is that most auction companies focus on one specific industry, and the items are never the same! […]

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Whether it’s shopping, directions, entertainment, communication, or even ordering a ride, we spend so much of our day looking at a small device. We use our mobile phones for everything. While the capabilities of our smart phones are incredible, we are easily annoyed when they don’t work the way we want them to. When you […]

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A successful live auction takes time and effort to ensure it is profitable. It might not seem like it, it just looks like a group of people raising paddles as a fast-talking person calls out numbers, but there is much more behind an auction than fast talking auctioneers. If you want your auction to be […]

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The Auctioneer Software you know and love is about to undergo some major changes… Don’t worry, we aren’t going anywhere, and neither is our service, quality, or knowledge…But something big…exciting…& special is going to be happening soon!  For many months we have been working hard…putting in extra hours, holding many meetings & conducting in depth […]

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Once you’ve decided to auction off your assets online you want to make sure that you get the highest value possible for your property. That’s the point of an auction after all! Making sure that you have a plan for your online auction marketing will help bring in more buyers when auction day arrives – […]

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Online auctions are more popular than ever, selling multiple items to multiple buyers, from the comfort of one location & many times the buyer will not ever even have to leave his or her home! This is a modern convenience for everyone! As a company though, maybe you are seeing that your online auctions aren’t […]

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TO DETERMINE IF YOU SHOULD UPDATE YOUR SOFTWARE Now you can combine our Online Auction Software with fully customizable and grow-with-you options! If you have experienced any of the following issues, we would love to talk with you! Does Your Software Meet the Needs of Your Bidders & Sellers? Meeting your clients needs is important […]

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How to Write a Business Blog We all know that blogs are important for a website. In fact, blogs should be one of the first priorities of your auction company’s marketing strategy.  They help your site gain more traffic, increase your site’s search engine rankings, help communicate to potential and existing bidders, and more! Bottom line, […]

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What is the perception of your company? I was thinking last night on the marketing plans that companies use and this question occurred to me. How do people view us?  There are many ways that your company can be  seen through many different pairs of eyes.  The question then was How do I want them […]

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We want to congratulate Ben & Laura (Kaptein) Lubbers on their wedding! Everyone at Auctioneer Software wants to send you off with best wishes on the wonderful journey ahead of you and a lifetime of love and happiness. Laura is the Sales Manager at Auctioneer Software and AuctioneerSoftware.com.   Laura manages and takes care of the […]

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Why We…Utilize Onsite Developers and Staff 6 Reasons that We Utilize Onsite Developers When you think of development and technology you think about accessibility and working with anyone around the world with unlimited resources.  Well that part is very true, with the development of IT and systems in the past years, we are able to […]

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Switch is in Grand Rapids, Michigan We have very exciting news! We know how important it is to keep your auctions up and running. Because of this, we are upgrading our infrastructure and moving to the most advanced data center (Grand Rapids Pyramid Campus) in the eastern United States. The move to this data center […]

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Tips for Successful Online Auction Photos that Sell A picture is worth a thousand words. This is why pictures are so important for online auctions, and why they can be the downfall, or they can seal the deal. Since online auction photos are so important, here are some tips to make sure your pictures are not […]

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Holiday SEO Checklist for Local Listings Tis’ the season! Are you ready? Now that the holiday season is rolling in, it is important to keep that SEO holiday checklist in mind for local listings. Below, we have highlighted the main points to keep your SEO up-to-date, especially during the holiday season. Directory Sites Accurate Company […]

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Social Media Inspiration for You and/or Your Company! Sometimes it can be difficult in a business to keep social media updated. There can be no ideas, topics, or interests that seem to come to mind. Here are 20 topics for social media inspiration, whether it be on Twitter, Facebook, Instagram, LinkedIn, Pinterest, or more. Product […]

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10 Land Market Factors Humans and nature both play a role in the land market’s sometimes volatile nature, which can make it harder for auction professionals to gauge. By NAA Staff In real estate, one of the tallest hurdles for auction professionals is to have a handle on how strong the land market is at […]

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SSL Site Security  | What You Don’t Know Might Hurt Your Customers! Are you familiar with SSL site security? If your website is not protected with an SSL, you are vulnerable to threats such as sidejacking, compromise of sensitive data, and malware attacks. These are things you will definitely want to avoid not only for […]

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Influencing SEO with URL Influencing SEO with URL can sound like a stretch, but they impact each other greatly! Having a poor URL structure can greatly impact your SEO. It can ruin rankings, keep your pages or website out of the indexes of search engines, and take away ranking authority from some pages or even […]

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We Are Your All In One Service Provider in All Things Digital At Auctioneer Software, we take pride in being more than just a software provider. We are a comprehensive solution for all your website development and creative needs. Our goal is to help you build better software and create a cohesive brand identity that resonates with […]

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On Site Auction Software Development Auctioneer Software is proud to be a company that offers on-site auction software development and will work alongside you and your business providing true service & a partnership that is not only trustworthy but can last a lifetime. We at Auctioneer Software make it our goal to provide service to […]

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Visiting Auctions to Build Better Auction Software At Auctioneer Software, our mission is to build better software that caters to the unique needs of various industries, including the livestock auction industry. We understand that our clients’ success is paramount, and we strive to provide them with top-notch solutions that enhance their operations. Recently, we had […]

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Multi-Parcel Simulcast Debuts at 2017 Conference & Show 2017 Conference & Show | Columbus Ohio Real Estate auctions are becoming an increasing part of the real estate markets. We hear every day the many creative ways auctioneers use the auction method of carrying out the sale of each of these unique properties. With the ever-changing […]

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We Are Driven By Your Motivation! When you are looking for a company to work with you on your auction software – you want more than dedicated software developers! You need a team of professionals working together for the bigger picture.  One thing I’ve learn with 10 years in the business, you always need more! Whether […]

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Mobile First Indexing is Coming! Google’s mobile first indexing of your websites mobile version Evolution of indexing mobile websites will take priority over desktop versions. You have probably been hearing about a new feature that Google has been buzzing around theinternet called Mobile First Indexing. Today it was announced and it is officially going to […]

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Happy Thanksgiving! Happy Thanksgiving from all of us at Auctioneer Software!  We hope you have a wonderful holiday! Wishing you every happiness this Holiday Season and throughout the coming year! It has been 17 years since we opened the doors of Spectrum Net Designs, Inc. Over these years, the Lord has blessed us with many […]

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2016 NAA International Auctioneer Championship Beth Rose, TJ Freije win 2016 NAA International Auctioneer Championship Both will serve as NAA ambassadors for the next 12 months. GRAND RAPIDS, Mich. (July 22, 2016) – Emerging from an overall field of 94 competitors, Beth Rose, of Maumee, Ohio, and TJ Freije, of Clayton, Indiana, were crowned as winners […]

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Michigan Auctioneer Champion John Beechy | Michigan Auctioneer Champion 2016 Visit the Michigan Auctioneers Association Website Here Grand Rapids, Michigan – John Beechy of Napanee, Indiana won the title, Michigan Auctioneer Champion at the Michigan Auctioneer Championship. The Championship was held on February 17 at the Michigan Auctioneers Association Annual Conference held at the Amway […]

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